Saying hello to your customers after they sign up for your marketing list is a great way to welcome them into your world. It can help them feel invited, make them feel more included in your business and allow them to gain insight into information that may not be available on your website. But, with so many different strategies for creating a great welcome series, what can you do to ensure you’re ticking all the boxes?
We’ve broken down some of the must-have elements below.
Information About You
It’s nice to greet your customers. But, while you have them on the line, why not try to appeal to them that little bit more? Your first email in your welcome series is your chance to win them over and show your potential customers why they should choose you over competitors.
You don’t want to spend too much time talking about yourself. But in 3-5 sentences, try to communicate your key values; such as your commitment to the environment, quality products or where you source your ingredients from. For value-conscious customers, this can make all the difference in helping them add your products to their shopping cart.
Product Recommendations
Not everyone will come to your website with full intentions of purchasing. Some may not even know what they want to purchase. They may have just found themselves on your website after seeing a Facebook ad. So, this is your time to shine and show them what they should be buying.
Putting together a collection of popular products or recommendations can help them understand which items are HOT on your website and which ones they can’t live without. If your customer already has a purchase intent, this can also serve as an upsell, helping you to boost your average order value.
Reviews from past customers
Seeing is not always believing. Your product may look great in pictures, but it doesn’t mean people will feel encouraged to buy. Adding reviews from real customers, who have tried and tested your products, is the key to helping stimulate purchases, especially in those who may be hesitant.
Try adding a range of reviews to your emails. Some that talk about functionality, some that talk about delivery times and some that speak about customer service satisfaction. Clustering these together can help your customers feel all the more impressed, helping to alleviate fear or tension.
Discount codes
First-time customers aren’t always the most willing to try new things. So, sometimes you need to push them over the line a little bit. If your business model is comfortable with discount codes, adding these to your welcome series can completely transform how many sales you can convert.
Having your discount code up high and included in every email is critical, too. This is because even the best customers may not purchase right away, and they may forget about the code you had on offer.
Discounts don’t need to be huge either. Start with something like $5 off or 10% off.
If you don’t usually give discounts, you can try something different, like a buy two get one free, to help customers see the additional value of purchasing urgently.
Ways to Connect
Email is a fantastic sales tool. It’s our favourite for a reason. But, even we need to remember that it’s not the ONLY sales tool. Using your welcome series to encourage people to sign up for your socials can not only help them get more insight into your brand on a day-to-day, but it also gives you more touch points to convert.
If one of your customers misses an email, it reduces the risk of them not purchasing and gives them another chance to find out about that sale, new product or insider information they nearly missed out on.
Create a High-Performing Welcome Series With Us
As the experts in all things email, we know a thing or two about creating high-performing, high-converting welcome emails. Ready to take your current series to new levels? Or maybe you want to start from scratch? Book a free 15-minute consultation to get started.
