There are a bunch of ways you can expand your email subscriber list, and here at Email By Design, we love trying out a variety of strategies to make that happen for our clients. We know just how important this element of email marketing is, to ensure healthy “growth.” So, make sure you're nourishing your efforts in this area to help your brand thrive! If you need some fertiliser to get those seeds sprouting, keep scrolling...
Here are just 3 of our fave, tried and tested tips:
- Create Valuable Content: No one's interested in lack-lustre, generic content. You've got to provide something juicy! Bring valuable and relevant content to the table and watch those subscribers flock.
- Offer Incentives: Most people need a little extra nudge to get them over the line (and you into their inbox!), so get creative and sort out an incentive to offer. Discounts and Dollar-off promos are great, but you could also consider Free Gifts with Purchase, and Giveaways to encourage those sign-ups.
- Optimise Your Signup Forms: Make it easy for people to sign up for your email list by optimising your signup forms. Start by testing pop-ups vs fly-out forms. Then, test different timings - instant vs giving customers a chance to browse before you ask for their emails.
Give these a go and if you feel like you need some extra guidance or have questions on the results you gather, why not book in for one of our 1-Hour Training and Development sessions?
Healthy list growth of one of our managed clients!