As a small business owner, you likely have a lot on your plate and an eternally growing to-do list. When it comes to marketing campaigns, it’s almost easier to stuff them into the junk drawer than bear the thought of amping up your activity. However, if there’s one thing we have recognised time and time again when working with small business owners, it’s that they’re often missing out on SO much email marketing revenue potential.
How? Most of the time, they are just not sending enough emails.
We know what you’re thinking, you send one email a week, and that’s PLENTY. Right? Unfortunately, that’s not the case, and sending more than one email a week is the key to your email success.
First and foremost, why do small business owners hold back from sending more emails?
There are a few reasons behind this eternal question, though the most common answer is a lack of time. As a small business owner, you, unfortunately, just may not have those spare moments up your sleeve to be copywriting, designing and building 2-3 emails a week. So, in many cases, a ‘one is enough’ approach is born.
Though, other reasons small business owners may fall into this hole include:
- Worrying that they are bothering their marketing audience
- Running out of ideas on what to talk about
- They feel like they run too many email discounts and sales already
- Not understanding that email is so much more than a promotional tool
- Prioritising other marketing formats first
- Incorrectly setting up segments and campaigns, meaning email doesn’t seem that effective
With that in mind, why should you send more than one email a week?
Better engage your customers
You’re busy. Right? So are your customers. While we’d love to assume that every customer sees every email you send, this is an unachievable reality. So, sending more than one email a week gives you a better chance at engaging all of your buyers.
Remind them of what’s happening
If you are running a promotional campaign, sending more than one email also serves as a fantastic reminder that customers need to capitalise on your discounts before they’re gone.
Build relationships with your customers
Above this, when you add personalisation to your emails, such as a behind-the-scenes update, email is one of the most powerful ways to build long-term relationships with your customers.
And we all know that loyalty is a recipe for success.
We are always here to support you
At Email By Design, we understand that your plate may be full and your head may be spinning. That’s why we’re always happy to help lighten the load where possible. Click here to book a free 15-minute consultation and discover what we can do to support you.