For all of our fellow Southern Hemisphere folk, September means Spring season has finally arrived! Those chilly, Winter days have come to end, and it’s time to let your fresh ideas come out of hiding, and into bloom. Of course, your email campaigns can celebrate all things Spring, but there are so many other themes you could revolve your content around. If you happen to need a little inspiration, we’re here to provide some food for thought, to help you thrive this month. Below, we’ve created a list of national, and international days of celebration that may just be the perfect focus for your next campaign.
Days of Celebration in September
First Saturday of the month = World Beard Day
First Sunday of the month = Father’s Day
1st = World Letter Writing Day
2nd = World Coconut Day
3rd = National Walk to Work Day
5th = International Day of Charity
6th – 10th = National Women’s Health Week
17th = Australian Citizenship Day
21st = International Day of Peace
21st = World Gratitude Day
25th = World Dream Day
27th = World Tourism Day
Evergreen Email Idea
While we’re here, we thought we might offer another campaign suggestion, that is good-to-go at any time of the year; an evergreen gem; THE BUNDLE.
Who doesn’t like the idea of a bargain? Product bundles create a sense of saving big, from “buying in bulk.” Even if the discount is minimal, there is an underlying perception that greater value is achieved when buying in pairs or more.
By taking advantage of product bundles, your AOV (average order value) should increase, as more product will be sold at higher price points. If you are not too fond of offering discount codes, then Bundle deals are perfect for your brand. It enables a somewhat “hidden discount” since the customers are not actually receiving a code.
As this is the season of growth and multiplying (we’re looking at you bunnies); why not give a Bundle campaign a go this month? The more product the merrier! … Hop to it!
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