The first month of the year is often filled with contrasting feelings. You've got to trudge through the 'hangover' from December's crazy season, and find that fresh-start motivation to carry into the months ahead. As always, we're here to provide some inspiring themes for January campaign sends.
Days of Celebration in January
1: New Year's Day
1-31: International Walk Your Dog Month
2: World Introvert Day
3: International Mind-Body Wellness Day
4: World Braille Day
12: International Kiss-A-Ginger Day
16: World Religion Day
18: International Winnie the Pooh Day
21: International Squirrel Appreciation Day
21: International Hugging Day
24: Global Belly Laugh Day
26: Australia Day
Evergreen Idea: The "Almost Sold Out"
We've all become pretty familiar with the term FOMO; (fear of missing out), and that's exactly what this campaign theme plays with. Adding some urgency to the action you desire from your audience is bound to see positive results. It can work when you have a limited-edition product, or a sale ending within a certain time frame, or your best-sellers are running low. It sure will get those fickle folk to act fast!