They say the early bird gets the worm, and when it comes to Black Friday Cyber Monday (BFCM), this adage couldn't be more true. Planning early and staying organised is your ticket to obtaining exceptional results for one of the biggest events in email marketing.
So we thought it's a good time to get those creative juices running and help nudge you in the right direction. Here are three essential steps to get your BFCM email strategy in motion:
Step 1: Define Your Objectives
Envision the endgame. What do you hope to achieve from this major sales event? Whether it's skyrocketing revenue, increasing brand exposure, or fostering customer loyalty, crystalize your goals for a focused and effective strategy. Understanding your objectives sets the foundation for a targeted campaign that aligns with your business's larger goals.
Step 2: Conceptualise Your Offers
It's time to get creative! Begin by analysing your profit margins and establishing how much you can allocate to discounts. While discounts are a popular BFCM offering, consider going a step further. How about organising a Free Gift with Purchase to elevate your brand's allure? Your offer should not only be attractive but also set you apart from the competition and resonate deeply with your target audience.
Step 3: Add Value with Compelling Storytelling
While it's essential to remind your customers of the sale, it's equally crucial to add value. Craft a compelling story that runs through your emails, giving them a narrative to connect with. Share insights, benefits, or the journey behind your products to enrich their experience. This storytelling approach not only engages your audience but also creates a more memorable and impactful brand impression.
By following these steps, you're not just preparing for BFCM; you're laying the foundation for a remarkable campaign that leaves a lasting impression. Remember, successful BFCM planning isn't just about discounts; it's about creating an experience that resonates with your audience. Should you need any guidance or assistance along the way, our team is here to support you. Book a free 15-minute consultation with us anytime.