So, we’ve arrived at the month of October, and it seems you’ve landed on this page because you’re in need of a little content inspiration. Let us lead the way…
Have you ever realised that the name “October” is derived from the Latin "Octo", which means eight, yet it is the 10th month of year? In the old Roman calendar, October was more suitably, the eighth month; until 153 BCE.
How could we justify the connection to ten, then?... Let’s just say that the month’s first letter ‘O’ represents the fullness of a 10/10 score for all the experiences to be had across the next 31 days!
Although Halloween may be the most popular day of celebration this month, there are plenty of other occasions worth recognising; and featuring in your email campaigns! Try a few of these…
Days of Celebration in October
1-31: Cancer Council’s “Girls Night In”
1-7: National Be Kind To Animals Week
1: International Coffee Day
1: International Day of the Older Persons
2: World Smile Day
2-10: World Space Week
4: World Animal Welfare Day
5: World Teachers Day
10: World Mental Health Day
15: International Day of Rural Women
15: Global Handwashing Day
20: International Sloth Day
22: National Wombat Day
Flourish with ‘Refer A Friend’ Campaigns
It’s always a good time to get friendly! A ‘Refer A Friend’ email campaign will help boost your brand in any month of the year. There is just nothing like some good old-fashioned, word-of-mouth to get business booming. It’s quite a cheeky feat too; turning your existing customers into somewhat free PR reps! Of course, it helps if you reward them for their efforts in hyping your product to their friends, family and colleagues; so, consider offering your existing customers a little incentive. After all, the benefits you’ll reap afterwards will be well worth the effort. Nielson Data shows that consumers are 4x more likely to make a purchase after being referred by a friend or family member, and have a 37% higher retention rate than customers from other avenues (Deloitte).
Go on, see how many new ‘friends’ you can score!
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