After two months of a long and chilly Australian winter, your readers may be feeling slow, sluggish and in need of a desperate pick-me-up. Fortunately, as winter begins to turn to spring, there are plenty of activities happening.
What does this mean for you?
Every business has plenty of events that they can leverage to help inspire their audiences. So, whether you're celebrating Book Week or Friendship Day, there's plenty to get behind this month.
Continue scrolling to discover some of our favourite hand-picked events for the month and a special Evergreen campaign idea you can use at any time of the year.
AUGUST DAYS OF CELEBRATION:
August 1: The Horse's Birthday
August 1-31: National Family History Month
August 1-31: National Stamp Collecting Month
August 4: National Aboriginal and Torres Strait Islander Children's Day
August 4: Jeans4Genes Day
August 6-13: National Homeless Persons' Week
August 7: National Friendship Day
August 7-11: Winter Walk to School Week
August 9: World Indigenous People's Day
August 12: International Youth Day
August 12-20: National Science Week
August 13: International Left-Handers Day
August 15: RSPCA Cupcake Day
August 18: Vietnam Veteran's Day
August 19: World Humanitarian Day
August 19-25: Children's Book Week
August 21-27: National Skills Week
August 25: Daffodil Day
August 25: Wear It Purple Day
August 25-27: 40-Hour Famine
August 30: International Whale Shark Day
August 31: Last Day of Winter
EVERGREEN IDEA: THE "Hey <First Name>"
Customers like it when you speak directly to them, as opposed to a mass audience. Focus on collecting enough customer data to personalise your emails directly to them to boost conversions and improve open rates.
You may be familiar with using first name metrics in the body text of your email, but did you know that you can also do so in the subject and preview text?
Add as much personalisation without going overboard to help your messages and promotional material become all the more meaningful.