Whether you send email campaigns weekly, fortnightly or monthly, coming up with a constant list of email ideas can become tiresome. At times, you may even feel as though you're repeating yourself with sales and discounts to generate traction or just to ensure you're sending frequent emails.
To help you guarantee that you have plenty of ideas readily available, we've broken down a great source of campaign ideas: your social media platform!
How to generate ideas from your social media
While your most loyal customers may follow you on socials, be subscribed to your email list and keep up to date with your SMS updates, it's safe to assume that not every customer is. For this reason, anything you post on social media is also valuable content you can share via email.
Plus, it doesn't need to just revolve around discounts, product features and sales. You can even share business updates, such as business birthdays or fun facts about your products in your emails. This way, you can keep your audience engaged and build loyalty without pushing them to purchase with every email.
Don't take your emails too seriously
You may be inclined to make your emails feel more formal or professional than your social media platforms, which is why it can be hard to generate a stream of valuable ideas. However, it's more critical that you keep your brand voice the same at all times. So, whether your brand has a sarcastic, gentle, friendly or corporate tone, keeping this the same across both platforms makes it easier to translate your social posts into emails.
Combine your social media and email efforts
If you want to take things a step further to help generate email campaign ideas, you can use your social media to leverage concepts and more email sign-ups. For example, you can offer a free e-book download on social media. Those who sign up via your lead magnet will join your email list, and, therefore, receive a follow-up automated email with the downloadable.
You can also consider the inverse and encourage people to stay in touch with your brand more by providing them access to your social media profiles via email sends.
Email By Design can help generate campaign ideas
If you're struggling to generate campaign ideas, our team at Email By Design are happy to help you. Book a 15-minute complimentary consultation today.