December is here, and Christmas is rolling around quicker than we could ever imagine. During this time, you’ll be thinking all about sales, sales, and sales to try and beat your KPIs before the year comes to an end. Though Christmas and New Year are the two major events you will be gearing up for, it’s important to remember that these aren’t the only events on the radar that can help you ace your sales this month.
Some of the other celebrations you can market your efforts toward this month include No Gender December, International Human Rights Day and the long-awaited Boxing Day.
Further events include:
December Days of Celebration
December 1-31: No Gender December
December 1: First Day of Summer
December 1: World AIDS Day
December 3: International Day of People with Disability
December 5: International Volunteer Day
December 7: International Civil Aviation Day
December 10: International Human Rights Day
December 11: International Mountain Day
December 18: International Migrants Day
December 20: International Human Solidarity Day
December 22: Summer Solstice
December 25: Christmas Day
December 26: Boxing Day
December 31: New Year's Eve
Evergreen Idea: The discount
Finding your sales are suddenly down with no direct reasoning? Sometimes it can just be sudden changes in market demand. But, it can impact your business in the long term, even if you only experience a few quiet days.
Remember, you don’t need to wait until special events to have a sale. Discounts can be leveraged as a great way to collect a burst of orders from your customers when your business needs a little extra love and attention.
It is important to remember, however, that you don’t want to overuse discounts. This can make your clients more inclined to wait for a deal to hit your website before they place an order.