October is here, and whether you love dressing up for Halloween or you just love chocolate, there is plenty to be enjoyed as we continue to defrost from winter. With Christmas on the horizon, spending will start to increase rapidly. Make the most of this by encouraging your customers to buy early and save.
Trust us, you’ll thank us for it when you have less complimentary gift wrapping to complete in the lead-up to Christmas.
Plus, with events like World Mental Health Day and Grandparent’s Day, there are countless reasons to host a unique campaign this month.
Keep reading to discover a range of October celebrations and key dates to get behind.
October Days of Celebration
October 1-31: ADHD Awareness Month
October 1-31: International Walk to School Month
October 1: International Day of Older Persons
October 2: International Day of Non-Violence
October 2: World Habitat Day
October 4-10: World Space Week
October 5: International World Teacher’s Day
October 6: World Smile Day
October 9: Word Post Day
October 10: World Mental Health Day
October 11: UN International Day of the Girl Child
October 15-21: Invisible Disabilities Week
October 16-22: National Nutrition Week
October 16: World Food Day
October 16-22 - Aussie Backyard Bird Count
October 21-29: Children’s Week
October 24: United Nations Day
October 29: Grandparents Day
October 31: Halloween
Evergreen Idea: The Rhetorical Question
Your customers may not be able to speak with you and receive an immediate response via email, but asking them a question in your emails is still a great way to improve their engagement (and, in turn, your click rates).
It may be something simple as part of your market research, like what is their favourite thing to do on the weekend. Or, you can make it a little more fun by asking them to provide the answer to a riddle for a special discount code.
When deliverability is concerned, any question can make a monumental difference to your opens, clicks and engagement rates.