If you’re an avid reader of the Email By Design Journal, you’ve likely realised that we have directed a lot of our recent attention to sign-up forms. There’s no secret as to why, either. When used correctly, these forms have the power to maximise your sales, expand your database and provide lifelong growth to your business.
Rather than talking about the regular, run-of-the-mill sign-up form today, we wanted to focus on something a little different, sign-up forms for sales. Keep reading to discover what they are, how you can utilise them and why they’re a must in your business.
Sign-up forms for sales. What are they?
Simple as it sounds, sign-up forms for sales are the forms you use when you’re running a storewide sale. They’re great for events, such as Black Friday and Boxing Day, when you have a limited time to sell as much stock as possible. They operate the same way as a regular sign-up form but usually have a sense of urgency about them, such as a countdown timer. This way, people know they won’t get the chance to opt into this discount again if they turn it down the first time.
How do you use sign-up forms for sales?
Like a regular sign-up form, have these pop up on your website shortly after someone visits your website. We recommend within 7 seconds and 30 seconds of them arriving online. After a contact signs up, they should be told to check their inbox for an exclusive discount.
Pretty similar at the moment, right?
Here’s where it changes. We always recommend having a welcome email that is specific to the sign-up form you have in use. This can guarantee that your customers receive content relevant to their recent visit online. It also feels a little less generic, which is a big no-no when you want to boost sales.
Why should you implement sign-up forms during sales?
Realistically, not every customer will sign up when they visit your website, especially if they feel like browsing. Some may not believe that trading 10% off for their email is enough, and others may be selective about who they give their email to.
Having a special sign-up form when you have these limited-time (usually larger) offers may be the turning point these customers need to sign up for your list. Not only this but at the very least, it can notify your customers that something big is happening. Doing so will make them more likely to purchase immediately, as they won’t want to miss out.
Need help? Chat with us!
The right sign-up forms strategy can take your email strategy to new heights. Need help understanding how to use sign-up forms effectively? Book a free 15-minute consultation to get started with the Email By Design team.