As a small business owner, you've got a lot on your plate and an ever-growing to-do list. When it comes to campaigns, it's almost easier to shove them in the junk drawer than face amping up your activity. But one thing we've seen time and again working with small businesses: holding back on your email campaigns usually means missing a huge amount of untapped revenue.
How? Most of the time, they're just not sending enough emails. We know what you're thinking, you send one a week, and that's plenty. Right? Unfortunately not. Sending more than one email a week is the key to your email success:
Why do owners hold back?
There are a few reasons, but the most common is simply a lack of time, there just aren't spare moments to copywrite, design and build 2 to 3 emails a week. Beyond that, owners often hold back because they're:
Every one of these is fixable. The trap is a 'one is enough' approach born from being time-poor, not from what actually works.
Why send more than one a week?
Better engage your customers
You're busy. So are your customers. As much as we'd love every customer to see every email, that's not reality. Each extra send gives your message another chance to actually land:
Remind them what's happening
Running a promotion? A second (or third) email is a valuable reminder that customers need to capitalise on your discount before it's gone. Plenty of sales are lost simply because the one email got missed.
A reminder isn't nagging. It's a second chance to catch the customer who blinked and missed the first one.
Build relationships with your customers
Here's the part owners miss: email isn't only a promotional tool. Add personalisation, like a behind-the-scenes update, and it becomes one of the most powerful ways to build long-term relationships. And we all know loyalty is a recipe for success. Not every extra email has to sell, some just have to connect.
The email you didn't send is the one revenue that never had a chance to arrive.
Let's lighten the load and send more.
We understand your plate may be full and your head spinning. That's why we're happy to help lighten the load where we can. Book a free consultation and discover what we can do to support you.
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