Email Marketing Tips
What’s trending: How can trends improve your email statistics?
In today’s era, it seems that something is always trending and popular, especially when it comes to foodie culture. We’re...
What Is A Campaign? What Is A Flow? And Why Do You Need Both?
If you’re new to the world of email marketing, you may be stuck between understanding the difference between a campaign...
Loyalty Flows: What Are They & How Do They Work?
Many Klaviyo flows focus on helping you acquire new customers and drive sales from customers who may not have a...
Using Show/Hide Blocks For Personalisation
Show/hide blocks are a tool that can be readily used by any Klaviyo account holder. While simple to set up,...
Using dates for email flows: Not just for birthdays
Date-triggered flows are exceptionally powerful resources in Klaviyo, and chances are, you’re underutilising them! Don’t get us wrong, using them to...
How To Gather More UGC Using Email
Images, product photos and customer reviews are by far one of the things brands struggle with the most. Even brands...
Are You Sending A Did-Not-Open Campaign?
You may have heard the term did-not-open campaign before. It’s exactly how it sounds. A did-not-open campaign is an email...
Email Design Mistakes You MUST Avoid
Email marketing design is one of those things that is relatively subjective and brand-specific. Some brands have major dos and...