So, you spent time crafting what you believed to be an amazing sign-up form for your website. But, after weeks of it being live, the opt-in rate is low and your database is not growing as rapidly as you had hoped.
You’ve tried to make adjustments, but the same results keep occurring on repeat. It feels like your website visitors don’t really want to be part of your newsletter.
We get it. It can be disheartening. However, with the right changes, we have seen significant uplifts in email opt in rates. And we’re here to share the secrets of how to do so with you today.
Is your opt in offer enticing?
If you were a customer of your website and you saw the offer, would it entice you enough to purchase? Discounts typically work the best and we usually see the best results with 10% or $10 off. Typically, those using 5% off will see a smaller opt-in rate as it’s perceived as a small value.
However, 5% of a $2000 purchase is anything but a small gift. That’s why we always recommend choosing your wording carefully. It’s not always about how much you’re offering but how that is communicated.
For example…
Option 1: Take 5% off your first order when you sign up.
Option 2: Up to $100 off when you sign up.
Which one sounds more juicy to you? Even though they’re the same offer, they translate differently to customers.
Not offering a discount? That’s okay as well! It’s about selling the experience in that case. Tell customers they will be the first to find out about limited-edition pieces, give them access to a free eBook, show them why your community is the place to be or offer them the chance to win a prize each month just by being in the database.
All offers, when presented correctly, will give customers a reason to want to join in.
Is your sign up form optimised by device?
For the most part, you will design your email sign up form on a desktop and test it on the same desktop. But are you testing it on different devices and browsers? Try looking up your website on a computer, tablet, phone and on different internet browsers to see if it presents well. More often than not, the issue isn’t in the design but in how it renders on other devices.
Try an A/B test
There truly is no one-size-fits-all solution for a sign up form. Sure, some strategies work better than others in most cases. However, your demographic is as unique as your business. This means you need to try things that are out of the box. Try A/B testing different promotions and offers. Are customers signing up on one more than the other?
You could even try different wording, colours and images on your form. Crazy as it may be, the colour of your buttons and the contrast of your text elements can be enough to make a major change.
The Email By Design Team is here to assist.
You can have the most incredible email marketing flows and campaign strategy, but if your sign up form isn't bringing in new subscribers, it will quickly fall flat. Fortunately, we have mastered the art of the sign up form and have helped hundreds of businesses bring their opt-in rates to healthy levels. Check out our pop up optimisation service and let us handle it for you.
