Prep for the upcoming EOFY period with Email By Design
EOFY isn't won by shouting loudest, it's won by being impossible to miss. Here's how to prep: transform your flows,...
How to write subject lines that lead to opens
Your subject line doesn't sell the product, it sells the open. Here's how to write subject lines that lift open...
The biggest email marketing mistakes and how you can avoid them
The most damaging email marketing mistakes are the quiet ones. Here are four that hurt deliverability and revenue, dirty lists,...
How to use surveys to gather insights
You know what you sell. Do you know why your customers actually buy? Surveys close that gap. Here are three...
Why list cleaning so important and the flow to make it easier
A smaller list of people who actually want your emails beats a big one that lands in spam. Here's why...
Unsubscribe Rate Higher Than Usual? Minimise It With These Simple Tips
You can't stop every goodbye, but most unsubscribes are a signal you can act on first. Here are five ways...
The ‘Weekend Promo’ Campaign
Need a fast lift in sales? A weekend promo clears stock and warms up your deliverability at once. Here are...
Creating value beyond discounting
Email marketing isn't all discounts and deals. You can build real value without slashing the price tag. Here are five...
