Business comes in waves, especially if your products are seasonal. Sometimes cash flow is down and you need a burst of income for your next run. Other times you've got old stock that will expire soon, or that's simply taking up too much shelf space. A weekend promo is a great way to boost sales quickly while improving your email deliverability.
So if you need a fast lift in sales, there's a way to make it happen, with the right weekend promo, of course. A few reasons our managed clients reach for one:
Interested in what the most successful weekend promos look like? Here are three of the best hits with our managed clients.
The buy one, get one free
If you have stock that needs to move quickly, a freebie is always a great offer, and it doesn't need to be the same product they're buying. Say you run a skincare business: your cleansers fly out, but your moisturisers aren't catching interest. Offer a free moisturiser with every cleanser:
It clears your static stock while nudging buyers to try something they were once hesitant about. Who knows? The freebie might just become their new favourite.
The spend over
If a buy-one-get-one-free isn't sustainable for your margins, try a free gift when customers spend over $100, or an amount that suits your business. For a cosmetics brand, that might be a free pack of sheet masks at $100 or more. Here's a little secret though: you can stagger these gifts:
Each stagger point shows customers how near they are to the next reward, which encourages them to add a little more to their cart.
Free express shipping
Shipping cost is a key hesitation point, and everyone loves free express. If your average order value sits around $100, try offering free express at $130 for 48 hours only. Customers on the fence get the nudge they need to place that first order:
Just $30 more than they usually spend unlocks free express. A small gap, a big nudge.
Pair it with a pop-up form
For best results, create a pop-up that shows the offer to all website visitors, and use Klaviyo's countdown timer feature to build urgency:
A countdown on the pop-up turns "maybe later" into "before the weekend's out."
Only have one sign-up form showing at a time. Switch off your usual welcome offer for the weekend, then switch it back on when the promo ends.
The right weekend promo does two jobs at once: it clears the stock and warms up your deliverability.
Let's plan a weekend promo that delivers.
We don't just have great promo ideas. Partner with our team and we'll analyse every email promotion you run, so you know which ones are the most effective and profit-driving for your business.
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