Business comes in waves, especially if your products are seasonal. Sometimes cash flow is down and you need a burst of money to pay for your next run, or you have old stock on hand that will expire soon (or is taking up too much shelf space!).
Fortunately, if you need a quick increase in sales, there is a way to make it happen... With the right weekend promo, of course.
Interested in what some of the most successful weekend promos are? Here are some of the best hits with our managed clients:
The Buy One Get One Free
If you have stock you need to go quickly, a freebie is always a great offer. You don't need to offer the same product for free as the one they're purchasing, either.
Let’s say you operate a skincare business and your cleansers move quickly, but your moisturisers are just not taking the interest of your customers. You could offer customers a free moisturiser when they purchase a cleanser. This not only helps you move that static stock, but it can also allow buyers to try something they were once hesitant toward.
Who knows? The freebie might become their new favourite!
The Spend Over
If a buy-one-get-one-free just isn’t sustainable for profits, you can offer something similar. Try a free gift when customers spend over $100 (or an amount that suits your business).
Continuing our example of a cosmetics business, you could offer a free pack of sheet masks for any customer who spends $100 or more.
Let us tell you a little secret. You can also stagger these gifts!
What do we mean by this? Perhaps you could offer free sheet masks on orders of $100 or more, free face rollers on orders of $150 or more, and free shipping on orders of $200 or more. These stagger points help customers see how close they are to getting something else, encouraging them to spend more.
Free Express Shipping
Shipping costs can be a key hesitation point for customers, but everyone loves free express shipping.
If your average order value sits at $100, try offering the free express at $130 for the 48 hours only. People who may have been on the fence could get the nudge they need to place their first order.
Enhance your results with an accompanying pop up form
For best results, we recommend creating a pop up that shows the offer to all website visitors. Utilise the countdown timer feature on Klaviyo to create a sense of urgency. Remember to only have 1 sign up form showing at a time, so you will need to switch off your welcome offer over the weekend then switch it back on.
The Email By Design Team is here to assist.
We don’t just have great promotional recommendations. When you partner with our team, we will analyse every email promotion you hold, helping you understand which ones are the most effective and profit-driving for your business.
Ready to get started? Book a free 15-minute consultation today.
