The Ask Us Anything Service
Sometimes you don't need a whole marketing team, just the right answer. The Ask Us Anything service gives you an...
Why Giving Customers The Chance To Opt-Out Can Save Your Deliverability During Black Friday
It sounds backwards, but letting customers opt out of your Black Friday emails can protect your deliverability. Here's how an...
Landing in the spam folder? Avoid these words
Certain words send emails straight to spam. Learn the promotional, financial, and scam-adjacent trigger words to avoid, and the safe...
High opens but low clicks? Here’s what you can do to improve your click-through rate.
Plenty of opens but not enough clicks? The gap between the two is where the work is. Here's how to...
It's never too early to start planning for Black Friday
Black Friday is two months out, and it's the one sale where every brand ups the ante at once. Here...
Key Flows you need for your Email Marketing Strategy
Campaigns bring the moment, but flows run the machine while you sleep. Here are the three key flows every email...
The Benefits of a Post Purchase Thank You Flow
A post-purchase flow does far more than say thanks. From product care to warranty prompts, timed upsells, feedback and even...
Are you checking your email analytics?
Your email numbers aren't a report card, they're a map to your next improvement. Here's what open, click, and placed-order...
