Black Friday may still seem like a lifetime away. But if we're being real, it's just two months out, which means if you haven't started planning your strategy for this major sales period, now is the time to make a move.
You might be thinking, "Why plan? Isn't a percentage off enough?" Unlike your other sales, Black Friday is the one period where every brand is upping the ante at once. Without a solid email strategy, your sales can fall flat.
Keep reading for our top tips to ace Black Friday this year and bring in the sales you rightfully deserve.
Have a clearly defined discount
With so many brands running mega sales, you've got no room to confuse your database. Define your discount clearly, and skip the convoluted terms:
Stick to a basic offer your customers already understand:
Optimise your website for the traffic
Email is a brilliant way to drive traffic during Black Friday. But is your website primed for the surge? Do the maths on a single send:
Ask your developer to test whether your site can manage the increase, so the excitement you build over email isn't wasted on slow loading times and glitches.
Tease your promotions early
Just because your sale launches on a set date doesn't mean you should stay silent until then. Send emails in the lead-up to tease what's coming. It builds excitement and lifts the odds they'll open your launch email the moment it lands:
Use these lead-up emails to let customers opt out of Black Friday if they'd rather not receive it. A breather now prevents a wave of unsubscribes from email fatigue during the sale itself.
Offer early access to VIPs
Remember, you make the rules. If your sale launches Monday, give your subscribers or VIPs a head start:
They get to shop before their favourites sell out, and telling them it's a thank-you for their support builds loyalty tenfold.
Don't just send one email
Black Friday means standing out in a crowded inbox. A single email is easily drowned out by the sea of sends your customers get. A reminder every few days keeps you in view:
Design a few templates that pop against your usual look, so customers clue in that something big is happening.
Segment out your buyers
When you're sending multiple emails, keep them relevant:
Segment out anyone who's already purchased during the Black Friday period, so they aren't getting reminder emails for a sale they've already shopped.
Black Friday rewards the brand that planned, not the one that shouted loudest on the day.
Let's get your Black Friday sorted early.
Planning for Black Friday is a big, stressful time, especially with high targets to hit. Need help managing the period to give your results the boost they need? Book a free consultation today.
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