The benefits of splitting your messaging
Sending the same email to a first-timer and a five-time regular tells neither that you noticed them. Here's how splitting...
Why are my flow emails not sending?
Seeing lots of skipped profiles in your flows? Don't panic, it's often a sign they're working. Here's how to read...
Can you leverage what your competitors are doing?
Your email numbers aren't a report card, they're a map to your next improvement. Here's what open, click, and placed-order...
Up Your Email Game: Make it dynamic
The best product block is one you never touch again, because it already knows what to show. Here's how Klaviyo's...
How can you make your emails more personal?
Personal doesn't mean writing every email by hand, it means every customer feeling like you did. Here's how to personalise...
Want to set yourself up for the best EOFY sale ever
The best EOFY sale starts with a clean, well-set-up account. Here's exactly what our EOFY audit covers, from your account...
Prep your database for a strong End of Financial Year sale
A great EOFY isn't a discount blasted to everyone, it's the right offer, to the right list, at the right...
Everything can be split tested!
You don't have to guess what your audience wants, you can ask them, one test at a time. Here's how...
