Prep your database for a strong End of Financial Year sale
The End of the Financial Year is nearly here. With countless sales happening this month, a good strategy is one of the key ways to ensure your promo exceeds your expectations and smashes your KPIs. But where do you begin in making sure this happens? The Email By Design team has broken it down below:
Segmentation is key
Just because you’re having a sale doesn’t mean all your customers need to be locked into the same discount. Start with a base discount that will be available to your online shoppers and ‘general’ database. Then, consider upping the discount for your valuable customers and VIPs to show them how much they mean to you. This will encourage them to spend a little extra during your sales period. You can even encourage them to share their discount among their networks to generate extra purchases.
Let them know something big is coming
Get your subscribers excited by sending a campaign letting them know a sale is coming and to mark their calendars. You can encourage them to have a look around your site and make a wish list of what they want. This way they'll be ready to shop as soon as the sale starts!
Try early access
Your email database is valuable to you. So, why not show them how important they are by providing early access to your offer? If products are in limited supply or may take time to ship, this allows customers to stock up on their favourites and get a head start before anyone else.
It doesn’t just need to be a discount
Discounts are fabulous! We love them as much as the next person. But this is what almost everyone will be doing over the EOFY period. So, why not try something different?
Offering gifts with purchases or gifts for people with different spending tiers can ensure customers spend that little extra. It doesn’t need to be a tangible gift, either. Sending customers a coupon or voucher for paying a set amount can encourage them to buy those few extra items they’ve been tossing up between.
Optimise your pop-up form
Are you matching your pop-up form to your exclusive offer? During EOFY, a specific, tailored pop-up form can ensure customers know you have something exciting on offer. Providing a condition that they need to sign up to your email database to access your offer is not only a great way to build your database but also ensures customers still have contact with your brand after the sale period has ended.
This is also a significant way to up conversions during your sale. The Email Design Team is also ready to help you create a pop-up form that helps generate as many leads as possible during your promo period. Reach out to us to find out more.
Ask the Email By Design Team for more information
Ready to plan an End of Financial Year sale that exceeds your targets? Our team is ready to provide the support you need to up your revenue, grow your database and move more stock. Get started with a free 15-minute consultation today. Alternatively, you can ask us anything at any time to help guide effective email strategies before, during and after your EOFY period.
