End of Financial Year sale prep is crucial, with countless sales happening this month. A solid strategy is one of the best ways to make sure your promo exceeds expectations and smashes your KPIs. But where do you begin? Here are five ways to prep your database for a strong EOFY.

A sale doesn't mean every customer needs the same discount. Start with a base offer for your general database, then reward your most valuable customers with a little more:

Get subscribers excited with a campaign that tells them a sale is on its way and to mark their calendars. Better still, get them to browse and build a wish list, so they're ready to shop the second it goes live:

A pre-sale wish list turns launch day into "buy the list I already made."

Your email database is valuable, so show them. Early access lets subscribers get in before anyone else, especially handy if products are limited or slow to ship:

Discounts are fabulous, we love them. But it's what almost everyone will be doing over EOFY. So why not try something different to stand out?

Even a non-tangible reward, like a voucher for spending a set amount, can push customers to grab those few extra items they've been tossing up between.

Is your pop-up form matching your exclusive offer? A specific, tailored pop-up tells visitors you've got something exciting on. Make signing up the condition to unlock it, and you build your database while converting the sale:

Match the pop-up to the offer, and gate it behind a signup, so contact continues long after the sale ends.

A great EOFY isn't just a discount blasted to everyone. It's the right offer, to the right list, at the right moment.