Email Marketing Tips
Prep for the upcoming EOFY period with Email By Design
One of the biggest sales periods of the year is coming. The ominous End of Financial Year. This period can...
How to write subject lines that lead to opens
As an email marketer, you’re constantly seeking a balance between the right amount of text, the perfect images, and buttons...
The biggest email marketing mistakes and how you can avoid them
Email marketing may seem simple and easy to navigate. Don’t get us wrong. If you’re jumping in, sending an email...
How to use surveys to boost engagement and gather insights
As a business owner, you want your customers to know as much about you and your business as possible. But...
Why list is cleaning so important and how you can use a sunset unengaged flow to make it easier for you
When managing your email marketing database, you’re constantly told to grow your list and ensure your numbers are going up,...
Unsubscribe Rate Higher Than Usual? Minimise It With These Simple Tips
Growing your email marketing database is one thing. Maintaining it for the long term is another. How can you reduce...
The ‘Weekend Promo’ Campaign
Business comes in waves, especially if your products are seasonal. Sometimes cash flow is down and you need a burst...
Creating value beyond discounting
A common trap business owners easily fall into in email marketing is feeling like it’s all to do with discounts...
