Did you know colour choice can impact email revenue?
Colour does more than keep your brand recognisable, it quietly shapes whether people buy. Here's what red, blue, green, orange,...
April Fools! How To Turn Humour Into Record-Breaking Sales
April Fool's Day is the easiest excuse to show some personality in your inbox. Here are three playful, low-risk email...
What Is A Campaign? What Is A Flow? And Why Do You Need Both?
New to email marketing and unsure what separates a campaign from a flow? Here's a plain-language breakdown of each, and...
What’s trending: How can trends improve your email statistics?
Trends aren't just for social. Used well, they can lift your email deliverability, engagement and sales. Here's how to pick...
Grow Your Database For Black Friday
Black Friday success starts before the sale does. Here's how to build a waitlist that grows your database and lines...
Using Show/Hide Blocks For Personalisation
Show/hide blocks are one of the most powerful yet underused tools inside Klaviyo. Any account holder can use them, and...
Using dates for email flows: Not just for birthdays
Using dates for email flows can completely transform how you connect with your customers. Date-triggered flows are exceptionally powerful in...
Loyalty Flows: What Are They & How Do They Work?
Loyalty flows are critical for any brand that wants to nurture repeat customers and boost long-term engagement. Many Klaviyo flows...
