How to Segment Your Email List for Maximum BFCM Sales
The biggest discount to everyone isn't the winning move this Black Friday. Segmenting is. Here are three BFCM segments, VIPs,...
The New Pop-Up Trend You Don’t Want To Miss Out On
The micro ask is the pop-up trend worth stealing. One extra question at signup segments your list, personalises your flows,...
How To Push New Arrivals With Email Campaigns
New arrivals are a risk, but the right email strategy shrinks it. Here's how to build hype before launch, sell...
Why An SMS Strategy Is A Must-Have This Black Friday
Email is still the strongest channel you have, but even great emails get buried on Black Friday. Here's why SMS...
How Do You Know When To Send Your Emails
Not sure when to send your emails? Learn how to use your website data, A/B testing, and customer habits to...
Give Your Best-Sellers The Care And Attention They Deserve
You know your best-sellers inside out, but do your customers? An evergreen best-seller campaign shows new shoppers why your hero...
Is Your Welcome Series Missing These Key Elements?
Your welcome series is the first one-on-one moment a subscriber has with your brand. Make it count. Here are five...
Why A VIP Flow Is A Must-Have
Most brands build flows for new and lapsed customers, but forget their most loyal ones. A VIP flow thanks the...
