How To Push Your New Arrivals In Your Email Marketing Campaigns

New arrivals! They’re so exciting for your brand, especially if you don’t get them frequently. But, amongst the excitement, they can be nerve-wracking. What if they don’t take off? What if people don’t like them? What if your customers don’t notice them? Or what if they don’t make the impact you hoped they would?

It’s reasonable to raise self-doubt. New arrivals are a risk, and no business owner loves the risk of being stuck with stock they can’t move.

However, if you promote your new arrivals correctly through email marketing, your risk is subdued. This is because you can ensure your customers know loudly and clearly that something is coming, and that it’s something they ought to be ready for.

Unsure how to utilise email campaigns to push new arrivals? Keep reading to find out.

Start The Talk Long Before They Arrive

Even if you constantly release new products on your website, it’s important that you make your customers aware that something new is coming. If you release products consistently, make a conscious effort to tell customers when to expect new drops. This primes them to open new arrivals campaigns more often than they would otherwise.

On the other hand, if you’re launching a new product for the first time in a while, you need to begin the hype long before it drops. Try activities such as product guessing games or competitions for freebies. This thrills customers and makes them all the more inclined to open your emails and purchase the product.

If you’re open to it, you can also share product teasers up to the launch day to begin sharing information without revealing too much.

Share The Benefits When Your New Arrivals Launch

You need to sell your new arrivals as soon as they hit your shelves. What need do they solve? Why will customers want them? What difference will they make when added to your customers’ lives?

Proof and customer reviews work very strongly at this point. Consider allowing your VIPs early access on the basis that they leave feedback. You can then leverage their words to inspire your less frequent shoppers to convert.

Sell The Scarcity

Customers don’t like missing out, especially when something new is on offer. Telling them that stock is limited or that it’s selling fast can help to push sceptical customers into early adopters. This is even more convincing for limited-edition products or those with special edition packaging. Just remember to tell them that once supplies are depleted, restocks won't happen.

Add An Incentive

An incentive doesn’t always need to be a discount. While this is an option, you can also try other offers. Bundling is a great example. Try pairing your new product with your site's hero product and packaging them together at a lower price. For example, if you’ve just started selling mascara, pair it with your foundation or eye shadow, so customers can enjoy more for less. This not only makes them more willing to purchase your new product, but it can also help turn hesitant customers into loyal ones.