SMS strategy planning should be at the top of your list as Black Friday approaches. Black Friday is well and truly on its way, and even if you've pushed the thought to the back of your mind these past few weeks, now is truly the time to start planning for this high-sales period.
Each year, Black Friday gets bigger, and the push to stand out becomes more dire. Creativity is critical, but so is using strategies that cut through and make sure your customers don't miss the chance to connect with you. As email experts, we believe few tools (if any) beat email marketing for Black Friday ROI. But we're not ashamed to admit that even the craftiest email can be missed amongst the sheer volume landing in inboxes during this period. That's where SMS comes in.
Your best email, buried in a flooded inbox alongside every competitor.
One text, front and centre on the lock screen. No inbox to fight through.
Known as an extremely high-impact channel, having SMS up your sleeve keeps your message afloat amongst the competition. It places you front and centre and lets you communicate your sale without interruption, so customers really know how good an offer you're serving up:
A text lands where inboxes can't: read within minutes, no scrolling required.
What's in the SMS set-up package?
When we set up your SMS, we leave no stone unturned and align everything with Klaviyo's best practices:
Sending number and compliance
We set up your sending number and follow the meticulous processes to keep you legally compliant.
Lists, segments and opt-ins
We create SMS lists and segments for a high-performing start, and add SMS opt-in to your sign-up form, checkout and a standalone page to lift opt-in rates.
Consent-gathering campaign
Since your existing database likely opted in for email only, we send a campaign to gather SMS consent, speeding up your list growth before Black Friday.
Welcome flow, flows and first campaign
We set up an SMS welcome flow, add SMS to your existing flows (including abandoned cart and browse abandonment), and seal it with your first SMS campaign.
What do the SMS statistics say?
Klaviyo's numbers show SMS is a channel you truly don't want to skip, especially over Black Friday:
Pair a 90% read rate with an 8x click-through rate and a 50% lift in owned revenue, and you're setting yourself up for a genuinely successful Black Friday.
Email wins the inbox. SMS wins the lock screen. This Black Friday, you want both.
Let's get SMS ready before Black Friday kicks off.
Don't delay the chance to enhance your Black Friday results. Our Klaviyo SMS Set Up Package makes sure your account is ready before the sales begin.
Book a free 15-minute consult
