Why An SMS Strategy Is A Must-Have This Black Friday

Black Friday is well and truly on its way now. Even if you’ve thrown the thought to the back of your mind over the past few weeks, now is truly the time to begin planning for this high-sales period.

Each year, Black Friday gets bigger and bigger. With that, the push to stand out becomes more dire. Creativity is critical, but so too is using strategies that cut through and ensure your customers don’t miss the opportunity to connect with you.

As email experts, we believe that there are very few (if any) tools that can overcome the power of email marketing during Black Friday when it comes to ROI. However, we're not ashamed to admit that even the craftiest emails can be missed due to the sheet volume of emails your customers will be receiving during this sales period. That's where SMS comes in.

Known as an extremely high-impact marketing strategy, having SMS up your sleeve this Black Friday can help your message stay afloat amongst your competition. It places you front and centre, giving you the opportunity to communicate your sale without interruption, so your customers really know how good an offer you're serving up.

Don't have SMS set up yet? Our Klaviyo SMS Set Up Package will ensure your account is ready before Black Friday kicks off. Find out more below...

What Is Included In Email by Design’s SMS set-up Up Package?

When we set up your SMS, we ensure that no stone is left unturned and that everything aligns with Klaviyo’s best practices. We begin by setting up your sending number and following the meticulous processes to ensure you are legally compliant.

From there, we create SMS lists and segments to provide an easy, seamless and high-performing SMS strategy from the get-go. We also add SMS opt-in to your sign-up form, checkout and as a standalone page to increase opt-in rates.

As you likely have an existing database that has opted in for email only, we take the time to send an email campaign with the intention of gathering SMS consent. This helps to speed up your list growth process. For Black Friday, it also means you'll already have a good volume of subscribers to send your text messages to.

Finally, we set up a SMS welcome flow and add SMS to your existing flows including abandoned cart and browse abandonment. Sealed with your first SMS campaign, this strategy puts you in the position to make sales with this new channel for Black Friday.

Find out more here

What Are The Statistics Of SMS Marketing?

Klaviyo’s statistics show that SMS is a tool you truly do not want to miss out on in your campaign strategy, especially over Black Friday. In fact, 85% of consumers state that they prefer SMS over email from their favourite brands. On top of this, 90% of text messages are read within 3 minutes. That’s 90% of your email database potentially hooked in less time than it takes to boil the kettle. Pair this with an 8x larger click-through rate over email and a 50% increase in owned revenue in Klaviyo, and you’re setting yourself up for a successful Black Friday.