Want to set yourself up for the best EOFY sale ever? Here’s how!
The End of the Financial Year is upon us! Blink, and it will be here before you know it. Being one of the best times to reel in last-minute sales before we start FY25, you want to do everything to ace your sales. Right?
Fortunately, with a good campaign strategy and a clean email marketing database, acing your sales strategy is easier than you think. Plus, the Email By Design team is currently helping businesses far and wide audit their accounts in time for the EOFY, making it all the more possible to get that extra oomph you’re looking for.
What does this audit include, you may ask? Check out some more info below:
The Audit Questionnaire
Before we begin the audit, we want to know what you’re looking for! Is it to improve deliverability or sales? Or is it to help your database grow and remain clean well into the future?
We also need to know which integrations, apps and programs you’re using in your sales process to ensure everything is syncing correctly. Doing so will allow you to create advanced segments down the track, which can completely redefine the way you send your emails.
By answering a few simple questions, we can make sure we’re checking for the right things when we begin our deep dive.
A Total Account Set-Up Review
Did you know that setting up your account incorrectly, such as how your data feeds into lists, can impact your entire send strategy and deliverability? That’s why the first step in our audit is to dive deep through your sign-up forms, set-up, integrations and list management to check everything is behaving how it should be.
Email Design Review
Once we’re confident we've made note of all key optimisation points, the next step is to dig deep into your email designs and see if they’re optimised for sending. Elements, such as having buttons in the right places and text at the right length may not seem major, but they can be the difference between a few sales and lots of sales.
We will also look to see if your emails are optimised for mobile. After all, people are more than likely to open promotional emails on their phones, especially if they’re sent after hours or on weekends.
A Dig Into Your Flow Logic
If you have existing flows, such as a welcome series and an abandoned cart series, we will jump in to guarantee the logic triggering these is fully functional and without flaws.
Some important flows during EOFY promotional periods include the abandoned cart flow, browse abandon flow, site abandon flow and post-purchase thank you flow.
The Audit Report
All of the findings we make during this audit will be documented in a report, which you can reflect on ASAP or when you have free time. Our team is happy to complete the work required to clean up your account should you prefer to invest in the experts.
If you rather handle it on your own, that’s okay, too! We will provide you with strategies to ace your emails (and your EOFY sales) during our closing meeting.
Ready to get started
The Email By Design team is equipped and ready to help you with your account audit. Click here to learn more and purchase this package for your business today.
