The End of Financial Year is upon us. Blink and it'll be here. As one of the best times to reel in last-minute sales before the new financial year begins, you'll want to do everything you can to ace it. Right?
Fortunately, with a good campaign strategy and a clean email marketing database, acing your EOFY is easier than you think. Our team is currently helping businesses far and wide audit their accounts in time, so you can get that extra oomph. Here's exactly what that audit covers:
The audit questionnaire
Before we begin, we want to know what you're chasing. Better deliverability? More sales? A database that grows and stays clean? We also need to know which integrations, apps and programs you use, so everything syncs correctly and you can build advanced segments later. A few simple questions make sure we check for the right things.
A total account set-up review
Did you know an incorrectly set-up account, like how your data feeds into lists, can affect your entire send strategy and deliverability? So we start by diving deep through your sign-up forms, set-up, integrations and list management to check everything is behaving as it should.
Email design review
Next we dig into your email designs to see if they're optimised for sending. Small things, like buttons in the right places and text at the right length, may not seem major, but they can be the difference between a few sales and a lot. We also check your emails are optimised for mobile, since people are far more likely to open promotional emails on their phones, especially after hours and on weekends.
A dig into your flow logic
If you have existing flows, like a welcome series or abandoned cart series, we jump in to guarantee the logic triggering them is fully functional and flaw-free. Some especially important flows over EOFY:
The audit report
Every finding is documented in a report you can act on straight away or when you have time. Then it's your call:
We're happy to do the clean-up work for you, so you can invest your time elsewhere.
That's fine too. We'll hand you the strategies to ace your emails and your EOFY in a closing meeting.
The point of an audit is to find the small fixes that quietly cap your results, before the busiest sales window of the year, not after.
You can't fix what you can't see. An audit is how you find the sales you're leaving on the table.
Let's audit your account before EOFY.
Our team is equipped and ready to help you audit your account in time for the sales. Learn more and grab the audit package for your business today.
Get the EOFY audit package
