What are the other benefits of a Post Purchase Thank You Flow?
Post Purchase Thank You (PPTY) flows are a great way to thank customers for placing an order with your business. However, there are so many more things that a post purchase flow can do for your business (and sales) beyond just keeping your customers informed and lowering the amount of enquiries you receive about deliveries.
Want to know how you can put your PPTY flow to its full use? Keep reading to discover suggestions from the Email By Design team:
Use it to communicate product care or instructions
All products have some element of care that customers need to be wary of. It could be how to wash clothes to ensure they don’t shrink. Or, it could be how to pack the product away to confirm it withstands the test of time. Communicating this to customers can guarantee they have the information they need to keep their purchase looking as good as new before it arrives. This way, they won’t overlook the care instructions when they’re excited to open and put their purchase to use.
Use it to register the warranty
Are you selling appliances, tech or higher-ticket items? If you require customers to register their warranty with your business once it arrives, a PPTY flow is the perfect place to communicate this. Tell them how to register their warranty, why they need to do this and the repercussions of not doing so promptly. This keeps your customers accountable for doing so, helping to avoid potential issues down the track.
Use it to upsell the next big thing
Does your range have more than one product or collection? Your PPTY flow doesn’t just need to go for a few days. It can extend for a few months. Once your customer has owned your product for a set amount of time (typically 30-60 days, depending on what it is), you can use the PPTY flow to check in on them and offer upsells at discounted prices.
Use it to ask for feedback
Similarly to the above, a post-purchase thank you is a great way to ask for feedback, especially as your product will still be fresh in their minds. If you have your Klaviyo integrated with your shipping logistics, you can plan to send this email five days after they receive your order so they have time to enjoy it and leave honest, detailed feedback. You can offer incentives for feedback too. However, it’s important to choose your wording carefully! Providing 10% off for a positive review is a big no-no. However, providing 10% off for their honest feedback is welcomed to encourage feedback.
Use it for service-based businesses
Many service businesses may feel like a post purchase flow isn’t relevant to them as customers are not left with a tangible product. However, this couldn’t be further from the truth.
Post purchase emails are a great way to thank customers for visiting and encourage them to rebook (if they haven’t already). In an example of a physiotherapy clinic, you can personalise these even further by having the email come directly from the practitioner your customer saw, helping to strengthen relationships, even when they don’t have physical contact with your business.
Ready to accelerate the performance of your Post Purchase Thank You Flow?
The Email By Design team knows the value of a post-purchase thank-you flow and has seen first-hand time and time again how a well-structured PPTY can make immense differences in customer loyalty, retention and business sales. Ready to get started?
