As a business owner, you want your customers to know as much about you and your business as possible. But let us challenge you. How much do you know about them?

Sure, you may know what demographic your customers are in or what products they love the most. But how much do you know about other parts of their life? Their favourite colour, their families or even what they would like to see more of in the world? 

If your answer is teetering on the ‘not much,’ there’s no need to worry! A simple survey campaign can amend this. Keep reading to find out more. 

Types of survey campaigns

• Get detailed product feedback: Send a campaign to your VIP customers asking who would like to receive samples of a new product in exchange for their honest feedback. This creates a sense of exclusivity while helping you improve before launch.

• Co-create with your customers: Ask your engaged segment what new products they’d love to see from you. You can offer multiple-choice options and include a write-in section for more creative ideas.

• Run fun voting campaigns: Thinking of launching a new colour or flavour? Let your audience help you decide. Show off a few options and ask them to vote.

You can either use an external survey website such as Typeform or create a Klaviyo embedded form and add it to a landing page on your website and assign profile properties based on their answers. 

How do surveys boost engagement? 

One reason surveys are so effective is that they can boost customer engagement, helping your brand become more memorable to them. Let’s say you’re considering dropping a new product line. You can use a survey to ask customers what they think should come next for your business. For you, this may not make a monumental difference to your decision, especially if the survey draws even results. However, it can make your customers feel as though they have a say in the final decision. 

This can even make your customers more inclined to purchase the product once it launches, as they feel they played a part in its inception. 

How do surveys gather insight? 

Your customers are a wealth of information. What many brands don’t realise is how much your customers may share in common with one another, especially if they’ve all become loyal purchasers. A survey, before or after their first purchase, can help gather data on what brought customers to your brand, what inspired them to purchase and what their favourite feature about your collection is. 

You may find that this aligns with your marketing and USP. But you may also find it’s completely different from what you expected. Using this information is invaluable to you, as it allows you to transform your other marketing efforts, acquire new customers and reach more like-minded consumers. 

It’s also primary evidence of what’s working, what’s not working, and what your brand can do to evolve. 

The Email By Design Team is here to help. 

We understand that setting up new surveys can feel overwhelming but that they’re also critical for your brand’s growth. Need support finding the middle ground to develop email surveys that work? Book a free 15-minute consultation with our team to get started.