One of the biggest sales periods of the year is coming: the ominous End of Financial Year. This period can be make or break for businesses, especially if you're looking to clear as much stock as possible before the clock strikes midnight on the 30th of June. With so many businesses competing for email space, how do you make sure your EOFY strategy shines?
We aren't new to the EOFY period, and the following tips have always helped our customers stay ahead of the curve.
Transform your flow templates
Sale variations of your flow emails can curate a great EOFY strategy. It's great to announce via campaigns that something exciting is happening, but a penetrating strategy doesn't stop there. Alter the language across your key flows so customers are reminded at every touchpoint, and change the banners so they stand out and signal that now is the best time to buy:
Don't bury the change at the bottom and call it a day. Be proud of your discount period so no one misses the memo.
Once these sale versions are built, you can tweak them and switch them on and off for every major discount you run. The hard work pays off again and again.
Use countdown timers
Imagine 100 brands telling you to remember a specific date all at once. Overwhelming, right? That's exactly what happens during EOFY. Everyone's telling customers how long the promo runs, and it gets lost in translation the moment they close the email. Rather than telling them how long is left, a countdown timer shows them:
A ticking clock builds urgency, driving impulse buys and nudging long-considered purchases over the line.
Use urgent language
Timers boost urgency, but a long sale can still tempt customers to wait until the final hours, which is nerve-wracking and can make your offer feel weaker than it is. Pairing timers with urgency language shows customers that waiting isn't always an option. Some go-to phrases:
To stop this getting buried in your copy, put it where it can't be missed, and lean on emphasis when it appears in the body:
Transform your sign-up form
We've covered how to move your current database, but what about new customers? You don't want them landing on your website and feeling no urgency to buy. Modifying your pop-up form during EOFY is critical. Language like "Sale on now, sign up to never miss an offer" captures their details and puts them in the loop at once. Worried about database growth dropping? Offer an extra discount for signing up:
The same form, tuned for EOFY: urgency in the headline, a reason to act, and an extra sign-up incentive.
EOFY isn't won by shouting loudest. It's won by being impossible to miss at every touchpoint.
Let's make your EOFY
go off with a bang.
Planning a big sale and want it to land across your whole email database? Book a free consultation with our team to discover how we can guide your EOFY promotion to success.
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