Email marketing is a constant cycle. Email idea, copy, design, send, analyse, repeat. If you're sending multiple emails a week, that can drain your ideas relatively quickly. Trust us, we've been there. One of the smartest ways to increase revenue with product bundles is to weave them consistently into your email strategy, without relying on constant sales campaigns.
That's where a fantastic evergreen strategy comes into play, and promoting your bundle options is one of them. It's a great way to break up sales-heavy or educational content, acting as a gentle reminder of what you have on offer all the time. Plus, it reminds customers where they can always find pockets of value on your website. Why else is promoting your bundles a great idea? Keep reading.
Boost sales without "sale" language
Over-discounting is often linked to lost sales, as customers become too aware that sales are frequent. It teaches them that unless a discount is on, they shouldn't buy. Bundle offers are discounted too, but they don't carry the same psychological message as 50% off or the word 'sale':
Want to make the savings obvious in an unobtrusive way? Add your bundles to your recommended product section, and include strikethrough pricing so customers get a visual sense of what they're saving:
Strikethrough pricing in a recommended slot: the value shows itself, no "sale" needed.
Bundles encourage customers to try something new
Pair popular with less popular
The best bundles partner your popular products with your less popular ones. Customers see the value in the savings and are more inclined to try something new, which lifts interest and sales for a low-traffic item. Soft launching something? A bundle makes customers more likely to become early adopters.
Generate interest by flagging which bundles are best-sellers, or which are packed with the most value.
Bundles boost your conversion rates
Lift your AOV and placed orders
Showing how much value sits inside a bundle can improve your AOV and your placed-order rates in Klaviyo, because perceived value is critical for driving revenue. Your bundles are like a showbag. The more that's in them, the more customers see the value of their dollars.
For a coffee bean business, spell out how many cups the bundle makes for the price. Remember, value is everything.
Bundles strengthen your brand
Let the name do the selling
One of the most fun parts of creating bundles is naming them. In your emails, a good name reinforces your brand positioning and instantly tells customers what's inside. You'd expect a wellness bundle to be packed with health foods, aromatherapy and self-care goodies:
Even before you list what's inside, the name helps hesitant customers picture it in their lives.
A bundle saves your customers money without ever teaching them to wait for a sale.
Let's build bundles your customers can't resist.
Pushing bundles the right way can grow your market share, conversion rates and sales. Need help generating interest around your bundle options? The Email By Design team is crazy about bundles.
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