Email marketing is a constant cycle. Email idea, copy, design, send, analyse, repeat. If you’re sending multiple emails a week, this can drain your ideas relatively quickly. Trust us, we’ve been there before!
That’s where a fantastic evergreen strategy comes into play. And one of those is promoting your bundle options to your customers.
It’s a great way to break up sales-heavy content or educational-based emails by acting as a gentle reminder to your customers about what you have on offer for them all the time. Plus, it reminds them where they can always find pockets of value on your website.
Why else is promoting your bundles a great idea? Keep reading to find out more.
Bundles are a sale without the sale language
Over-discounting is often associated with a loss of sales for businesses as customers can become over aware that sales are frequent. For them, it means that unless a discount is available, customers will be less likely to purchase. Bundle offers are discounted, but they don’t come with the same psychological message as 50% off or the word ‘sale.’
As bundles don’t carry this same connotation, they’re a great way to encourage customers to save year-round, without running the risk of conditioning them to expect ongoing discounts.
Want to make the savings obvious to them in an unobtrusive way? Add your bundles to your recommended product section. Be sure to include a strikethrough pricing so customers have a visual understanding of how much they're saving.
Bundles encourage customers to try something new.
The best bundles are those that partner your popular products with your less popular ones. This is because customers can see the value in the savings, and will be more inclined to try something new. It can help you increase interest and sales for a low-traffic item.
Alternatively, if you’re soft launching something new, it can make customers more likely to become early adopters.
Generate interest for these bundles by showing customers which ones are best-sellers or which ones are packed with the most value.
Bundles allow you to boost conversion rates.
Promoting your bundles and showing how much value they have within them can help improve your AOV. Beyond this, it can help increase your placed order rates on Klaviyo. This is because perceived value is critical for driving sales and revenue growth. Your bundles are like a showbag! The more that’s in them, the more customers will see the value of their dollars.
Be sure to really sell how much they’re getting out of it. For example, if you have a coffee bean business, you could mention how many cups of coffee the bundle can make for the price tag. Remember, value is everything.
Bundles reinforce your branding strategy.
One of the most fun parts of creating bundles is naming them! When inserted into your emails, they can reinforce your brand strategy and positioning. They can also help customers understand what the bundle has on offer. For example, you would expect a wellness bundle to be packed with health foods, aromatherapy goodies or self-care goodies.
Even before you tell customers what is inside the bundles, they have a good idea of what to expect based on your email. This can help hesitant customers envision the product in their lives better, adding value and boosting their desire to purchase.
The Email By Design Team is crazy about bundles.
Pushing bundles correctly in emails can help increase your market share, conversion rates and sales statistically. Need help generating interest around your bundle options? Get in touch by booking a free 15-minute consultation.
