The End of Financial Year will be here before you know it. If you haven't already got your campaign and sale up and running, you're probably only a few days from launching your promotion. Whether your sale is live or not, there's plenty you can do when communicating your promotion to customers to uplift sales and bring in those extra dollars you're chasing.
When it comes to email marketing at the end of the financial year, we're nothing short of experts. So we've compiled some of the most effective strategies below to help make this year's the best one yet.
Use dynamic product blocks
Static product feeds let you control what customers see, but they're largely impersonal. It's like laying out a buffet and asking customers to choose only one specific dish. Sounds crazy, right? Instead of forcing their hand, use dynamic blocks that configure content based on what a customer has purchased or viewed, using AI to determine what they might want to see next:
You wouldn't show dog food to a cat owner. Dynamic blocks make sure you never do.
You can still highlight a few feature products for your promo. Pairing them alongside dynamic recommendations means you don't lose a customer's interest if they're not eager to hear about that specific range.
Use a countdown timer
Unlike Black Friday or Boxing Day, the EOFY period can drag on for a LONG time. Some brands even run pre-EOFY sales, adding more dates and calendars for customers to wrap their heads around. With all that confusion, clarity is essential. Countdown timers visibly show how long your promo has left, and what happens if customers don't shop in time:
Paired with "once it's gone, it's gone," a timer converts slower decision-makers.
Tell customers what's selling fast
You can still advertise specific products while showing dynamic ones. One way is to talk about what's selling fast. Mention you've been overwhelmed by the love for a certain range, or that only a few units remain:
Best used alongside dynamic feeds, so an uninterested customer still sees something for them.
Highlight savings clearly
Customers have grown desensitised to the alluring language of sales emails. So now, more than ever, be extremely clear about what they're getting. "30% off" sounds great, but show exactly what that means for them. Is it $30 off? Is it $300? A real dollar value shows how much they stand to save by shopping now:
In a sea of sale emails, the clearest dollar figure is the one that gets the click.
Let's uplift your EOFY sales.
Sales periods can be overwhelming at the best of times. Need help sending out your last-minute EOFY campaigns? Our team at Email By Design is here to help.
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