Black Friday is only a few short weeks away. As the old proverb goes, failing to plan is planning to fail. After all, the greatest sales don’t happen overnight. Can you tell we are a little hung up on early planning? Our last blog also mentioned the same.
Fortunately, there are many proven strategies you can implement in this lead-up period to make sure your Black Friday sales are successful. Let’s jump into some preparation work…shall we?
Here they are:
Create a dedicated Black Friday pop-up form
Customers who have previously visited your site may have opted out of email for countless reasons. They may not have wanted to be part of your community, or the welcome offer may not have been tasty enough for them. During Black Friday, when the sales truly are bigger and better than ever, these customers (and new ones) may not be able to resist.
Some examples of Black Friday pop-up offers include early access or member-only bigger discounts.
You can also give customers the choice to only opt into Black Friday emails. This will prevent them from unsubscribing at a later date. You can then retarget them again next year!
Create dedicated flows for Black Friday
When we say dedicated flows, we don’t mean that you need to overhaul your flows completely. Cloning and modifying them slightly with Black Friday language and imagery can make your emails more relevant. This is especially critical for your browse abandon and abandoned cart sequences, as you want to remind customers that the discounts they can claim are one-in-a-lifetime.
Customers with a longer decision-making process may jump onto this Black Friday urgency and complete their checkout quicker.
Consider asking people to opt in
Here’s the thing. When Black Friday comes around, you need to remember that you are not the only business your customers are subscribed to. Realistically, this means they may see hundreds of promotional emails in their inbox in only a span of a few days. This can make them disgruntled and could even cause them to unsubscribe from your mailing list.
Sending out a polite email a few weeks before Black Friday, asking them if they would like to opt in or not is a great way to respect their boundaries during this time. It also serves as a fantastic notification that your brand will be partaking in Black Friday this year, which can help get the excitement churning.
Email By Design is here to support you
At Email By Design, we know that Black Friday can be an overwhelming time, especially in the EDM world. If you are looking for support to nail this year’s campaigns, feel free to reach out to our team. You can book a free 15-minute consultation here.
