The internet attention span has dropped significantly over the past five years. TikTok and Instagram Reels are big contributors, training our brains away from long stretches of content, especially content we're not immediately interested in. To capture and hold attention, adding movement to your emails makes them more engaging and visually dynamic.
Email isn't built for short bursts like a Reel. So how do you keep people engaged? The answer is movement and interactivity, and it's easier to add than you'd think.
Use GIFs in your emails
GIFs grab attention fast, pulling your reader's eye exactly where you want it. And they don't need big, flashy movement, even the smallest one adds a layer of dimension:
You can use them across a big chunk of your email. A few of our favourite spots:
Do limit your GIFs, though. Too many will lengthen your email load times, which works against you.
Don't stick to straight-cut blocks
Movement isn't only videos and moving graphics. It can be the dynamic way your email flows as you scroll. Straight blocks are the norm, but they don't have to be your only structure. Try transforming how the email is read:
Too design-heavy for your brand? A simple gradient background adds movement without any hard edges, keeping your audience engaged those few extra precious minutes:
Add interactive elements like surveys
Customers love feeling part of something bigger, so give them the chance with interactive surveys. It might not look like 'movement' in the usual sense, but it gets customers moving in your email, reaching for their mouse to take action:
You don't need to ask the world. Even a light question makes customers feel heard.
From time to time, asking questions tied to your brand or industry can also get customers subconsciously reflecting on their needs and wants, quietly priming them for a purchase.
A still email asks to be scrolled past. A moving one asks to be watched.
Let's bring your emails to life.
Adding movement can transform your click rates and on-site activity. But if you're not a design whiz or you're new to email, you might want a hand bringing it to life. That's what we're here for. Book a free consultation to get started.
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