How can you add movement to your emails?
The internet attention span has dropped quite significantly over the past five years. Videos on TikTok and Instagram reels are large contributors to this, making it harder for our brains to focus on large portions of content, especially if they are not interested in what is being presented to them.
When it comes to email, though, where short bursts of content are not the primary goal of the platform, how can we continue to keep people engaged and interested? The answer is in movement and interactivity. And, it’s easier to implement than you may think…
Here’s how:
Use GIFs in your emails
GIFs in your emails can have a multitude of benefits. For the most part, they can grab the attention of your readers quickly, dragging their eyes to where you want them to be.
You can add GIFs throughout a large portion of your emails, too. Try adding them to your hero banners for an instant result. Use GIFs instead of generic buttons to make them more eye-grabbing and visible, especially in longer emails. Incorporate GIFs in product recommendations to show your product from different angles. Or, even consider adding small GIFS, such as pulsing flowers, in between sections of your emails to space everything out better.
GIFs don’t need to involve major movement, either. The smallest GIFs, including a moving arrow, can be enough to add that layer of dimension customers are looking for.
Remember to limit your GIFs, though, as too many can lengthen your email load times.
Don’t stick to straight-cut blocks
Movement doesn’t always need to involve videos and moving graphics; it can be the dynamic way your email moves as you scroll through it.
While straight blocks are the regular way to design and email, this doesn’t mean they need to be the only structure you add to your content. Try using different design tools and resources to transform how your email is read. This could include wavy cuts, triangle cuts, and even switching between two completely different colours to reawaken attention.
If this is too design-heavy for your brand, it’s not the only solution. Even elements, like a gradient background, can add that layer of movement to keep your audience engaged for those few extra precious minutes.
Add in surveys
Customers love feeling like they are part of something bigger. So why not give them the chance with interactive surveys in your emails?
It may not seem like ‘movement’ how we normally experience it. But, surveys and interactive forms encourage your customers to move in your email. For example, by moving their mouse to take action.
You don’t need to ask the world of them, either. Even asking what they did on the weekend and allowing them to feel heard is enough. From time to time, asking questions based on your brand or industry can also subconsciously get them to reflect on their thoughts, needs and wants, priming them for purchase.
Email By Design is here to support you
Adding movement into an email can transform your click rates and active on-site rates. But, if you’re not a design wizz or you’re still new to email, you may want some help bringing this to life. That’s why our team is always here to support you. Get started with us by booking a free 15-minute consultation.
