Emails are a great way to communicate with your target market. But how do you tell a story that balances over-communicating and under-communicating, giving your audience enough without overwhelming them? The answer is simpler than you think.

Here are three simple ways to land right in the middle.

A big vocabulary is a fine tool in the corporate world, but in email it can overwhelm and confuse. Your database is full of regular people, most reading quickly at their desk, on a lunch break, or after the kids are in bed. Even the linguistic masterminds stay more engaged when they don't have to think too hard:

Long sentences, like the one you're reading now, can take up a lot of energy, they can be exhausting, and they may even cause people to shut off from the content in front of them. Short sentences are different. (See what we did there?) They're snappy. They keep people reading. And they land your message far more clearly. Here's the same tea, told two ways:

Same message, told differently. The snappy version is far easier to sell with.

We get it, you have a lot to say, and sometimes the message is too important to cull. That's fine. But have you tried breaking it up? A rookie error is feeling like all your copy has to sit in one main block at the top. It doesn't. You can put your information anywhere:

Spread copy through the hero, the main block, and around your images, so the email never feels top-heavy.

Do this and your readers stop exiting too soon. Instead, they hang off every word you send their way.

The goal isn't to say less. It's to make everything you say easier to take in.