The end of the year is in sight. Around now, a lot of businesses tone down their email marketing as they close off the year. But this can be a powerful opportunity, precisely because you won't have thousands of emails to compete with. If you're stuck for ideas on how to wrap up well, here's where to start.
Highlight your top moments
The year flies, so customers may forget the wins your business had. Recap them, especially any social, ethical or environmental impact. Link to blogs covering your year, or build a summary photo gallery in an email. Reminding customers what you do, particularly behind the scenes, puts you back on their radar for the new year:
Countdown the year together
Welcoming the New Year is exciting, so why not welcome it with your customers? Drop a new deal at 12:00am on the 1st that people must be first to know about, or count down to a new product release. Counting these moments down keeps customers glued to their inbox and drives fast early orders:
Do tell them it's coming first. Otherwise they may be partying too hard to notice your email until it's too late.
Say thank you to your customers
Customers love a sale, we all do. But they also love the intimate moments brands create. Take a beat to pause on the promotions and simply thank them for helping your business grow this year. A plain-text or lightly designed email feels the most raw and thoughtful:
No sale, no catch. Just a heartfelt thank you. Our year wouldn't have been what it was without you, and we can't wait to keep growing together.
Add personalisation for that extra layer of depth, so it feels like you're speaking directly to them.
Get them excited for next year
Nothing launching soon? No problem. You can still build anticipation for the year ahead, whether specific or a little mysterious:
Either way, email is a powerful way to create anticipation and stay relevant in your customers' minds, leaving them eager for what's ahead.
When every other brand goes quiet, the one that shows up warmly is the one remembered come January.
Let's finish the year strong.
Constantly devising fresh, engaging email content isn't always easy, but we're experts at it. Looking to amp up your emails next year? Book a chat with our team today.
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