The festive season is underway. Around now, brands everywhere are running campaigns to woo customers and pull in a few extra sales. With so many promotions flying about, including countless email campaigns, what can you do to stand out? Let's sleigh the competition with a few smart strategies.
The inbox is at its busiest right now. Standing out is less about shouting louder and more about making your offer feel like a gift. Four ways to do exactly that:
Offer a Santa's mystery gift
People want more value for less right now. A free gift with purchase delivers, but don't just call it a GWP, get creative. A festive name sparks holiday cheer and an emotional connection:
Always set a minimum spend on your free gifts, so the cheer doesn't come at your expense.
Launch holiday-themed rewards
Have you thought about a holiday-themed rewards program? It can be a smaller festive spin on your current one, or brand new. Say customers earn Reindeer Points on purchases, then redeem them for discounts later:
Try tiered promotions
At Christmas, people will spend a little extra if they can see the value. Add value at key price points so customers are always nudged toward the next reward:
Staggering the rewards keeps customers climbing, adding just one more item to reach the next perk.
Celebrate the 12 days of Christmas
Want to try something different? A new promotion every day in the lead-up to Christmas. Start small, then make them bigger and better as the day nears:
In a season of loud sales, the offer that feels like a gift is the one that gets unwrapped.
Let's sleigh the competition together.
We're passionate about helping businesses navigate the Christmas shopping period. Ready to amplify your emails and dominate the sales season? Book a free consultation with our team.
Book a free 15-minute consult
