The festive season is underway. During this season, many brands will be hosting campaigns to woo their customers and bring in a few extra sales. With so many promotions happening, including countless email marketing campaigns, what can you do to ensure you stand out? Some of our suggestions include:
Offer a Santa’s Mystery Gift
During this time of year, people are seeking ways to find more value while spending less. Some ways you can add value to your customers is by adding a free Gift With Purchase. You don’t need to brand it as a boring old GWP either. Trying something like, “a free stocking stuffer when you purchase,’ ‘Tinsel Tuesday,’ and ‘An extra gift from Santa,’ adds some festive cheer to your promotional names and can help customers get into the Christmas shopping spirit. It's also fantastic for triggering an emotional response.
When it comes to free gifts, be sure to set a minimum spend! This way, you can prevent losing out.
Launch holiday-themed rewards
Have you considered a holiday-themed rewards program? These can be smaller versions of your current rewards programs or can be brand-new programs. For example, you may have a system where customers can earn Reindeer Points when they purchase. They can then use these to redeem discounts at a later time.
Try tiered promotions
Christmas is a time when people are more likely to spend that little bit extra if they can see the value in doing so. If you want to get customers over the line, try adding value at key price points. For example, offer free shipping when they spend $50 or more, and then a gift when they spend $100 or more. You may even then add a further 10% off when they spend $200 or more. Staggering these gifts and promotions means customers will constantly be encouraged to purchase more throughout their purchase journey.
Celebrate the 12 days of Christmas
Want to try something a little different? What about a new promotion every day in the lead-up to Christmas? Start with something small, like $20 off your order. Then, as Christmas gets closer, you can make these promotions bigger and better. For example, on the 11th day of Christmas, you may run a promotion such as "Shop today for your chance to win a year's supply of product."
Having a different promotion every day means that customers who don't connect with your first promotion may come back later.
The Email By Design Team is here to help
At Email By Design, we are passionate about supporting businesses in understanding how to navigate the Christmas shopping period. If you’re ready to amplify your emails and dominate this sales period, you can get started by chatting with a member of our team. Book a free 15-minute consultation here.
