They say the early bird gets the worm, and when it comes to Black Friday Cyber Monday, that couldn't be more true. Planning early and staying organised is the key to a winning BFCM strategy, and to exceptional results during one of the biggest events on the email calendar.
So we thought it's a good time to get the creative juices flowing and nudge you in the right direction. Here are three essential steps to get your BFCM email strategy in motion:
objectives
your offers
storytelling
Define your objectives
Envision the endgame. What do you actually want from this major sales event? Crystallising your goal sets the foundation for a focused, effective strategy that aligns with your bigger business picture. Pick your north star:
Conceptualise your offers
Time to get creative. Start by analysing your profit margins and working out how much you can allocate to discounts. Only then do you shape the offer:
Discounts are the popular BFCM move, but consider going a step further to stand out:
Your offer should be attractive, set you apart from the competition, and resonate deeply with your target audience.
Add value with compelling storytelling
Reminding customers of the sale matters, but adding value matters just as much. Weave a story through your emails that gives customers a narrative to connect with, rather than a run of standalone discount blasts:
Successful BFCM planning isn't just about discounts. It's about creating an experience that resonates, and leaves a more memorable brand impression long after the sale.
The best BFCM strategy sells the sale and tells a story worth remembering.
Let's lay the foundation for your BFCM.
Successful BFCM is built on early, organised planning. If you need guidance or a hand along the way, we're here to support you. Book a free consultation with us anytime.
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