At Email By Design, we have worked across countless brands and industries—some new, some well-established. Across small businesses in particular, it’s not uncommon to find that critical marketing strategies, which can significantly boost conversions, are often missing.
This may be due to a low budget or simply not realising what is required to help your product or service sell better. To help, we've listed three marketing must-haves below:
Invest in good photography
Good photography can shed proper lighting on the products and services that you offer. We recommend investing not only in product shots but also in lifestyle photography, as this can help your customers envision themselves using your product or services.
Branded photography, as opposed to stock images, can also help ensure your message is pushed out clearer to your market. When email marketing is considered, this ties back to critical marketing strategies—helping your customers grasp the purpose of your email at a glance, even before reading the copy
Good photography can also be used across many platforms, including your website and socials. So, it's a worthwhile investment.
Consistency is the key
Any product images or icons you supply for your email marketing efforts must be consistent. Shooting them all portrait or all landscape (or ensuring they can be cropped to these outputs) helps maintain a clean, professional look. This attention to detail is part of the critical marketing strategies that ensure your email campaigns are visually cohesive, easy to read, and more likely to convert. Here's a visual example of what we mean!
If you are hosting multiple shoots, be sure to use the same photographer where possible. This guarantees your images feel the same, which is vital for ensuring your branding remains perfect.
Email marketing must work in harmony with your other marketing efforts
Many small businesses may make the mistake of utilising different graphics, brand colours, and fonts across their various marketing channels. To increase brand awareness and product interest as quickly as possible, it’s essential to keep these elements consistent. This consistency is one of the critical marketing strategies that helps your audience recognise your brand instantly, speeding up the journey from interest to desire to purchase.
We are here to help
At Email By Design, we are the masters of developing successful email and marketing campaigns. Book a free 15-minute consultation to get started with us today.
