At Email By Design, we have worked across countless brands and industries; some of these new and some of these established. Across small businesses, in particular, it is not uncommon to find that specific, critical marketing elements, which can help boost conversions, are often missing. 

This may be due to a low budget or simply not realising what is required to help your product or service sell better. To help, we've listed three marketing must-haves below: 

Invest in good photography

Good photography can shed proper lighting on the products and services that you offer. We recommend investing not only in product shots but also in lifestyle photography, as this can help your customers envision themselves using your product or services. 

Branded photography, as opposed to stock images, can also help ensure your message is pushed out clearer to your market. When email marketing is considered, this means your customers won't need to read the copy before they have already gained a good understanding of what your email is about. 

Good photography can also be used across many platforms, including your website and socials. So, it's a worthwhile investment. 

Consistency is the key 

Any product images or icons you supply for your email marketing efforts must be consistent. Shooting them all portrait or all landscape (or ensuring they can be cropped to these outputs) can guarantee that your email marketing is neat, tidy and reads well. Here's a visual example of what we mean!

If you are hosting multiple shoots, be sure to use the same photographer where possible. This guarantees your images feel the same, which is vital for ensuring your branding remains perfect. 

Email marketing must work in harmony with your other marketing efforts 

Many small businesses may make the mistake of utilising different graphics, brand colours and fonts across their various marketing channels. To increase brand awareness and product interest as quickly as possible, it is essential to keep these elements consistent across these platforms. This makes it easier for someone to recognise your brand instantly, which speeds up the process of generating brand interest, desire and purchase intent. 

We are here to help 

At Email By Design, we are the masters of developing successful email and marketing campaigns. Book a free 15-minute consultation to get started with us today.