STOP! Don’t use the same generic pop up forms this EOFY.

When you’re prepping for a sale, you will likely update your campaign templates to show your customers, at a glance, that something different is going on. If you read our last blog, ‘Do you have a sale version of your flows?’, you may have already updated your flows, so that your email ecosystem feels connected during your sales period.

But what about your pop up form?

Though these are the gateway into your database, and one of the most important elements to get right, many businesses forget to update their pop up when a sale is on. This leaves customers ill-informed, may stop them from joining their database and may even prevent them from purchasing that product they need!

Here are some other reasons why a sale version of your pop up form is critical, especially this EOFY.

Scarcity Helps Customers Make Faster Decisions

Many of the items on sale during your EOFY sale (or any sale) may be available in limited quantities. So, you must communicate this to customers.

Language, such as ‘30% off and selling fast. Sign up before you miss out.’ can fill customers with an instant fear of missing out. Even before they’ve decided they’re going to make a purchase, this scarcity language makes them feel as though they’re almost too late for your sale, giving them all the more reason to sign up and join your database.

Beyond just helping your numbers grow, it allows potential customers to feel more inclined to purchase quicker, as they don’t want to miss the opportunity or pay full price.

If your stock is not in limited quantity, you can still chat about scarcity! Instead, use a countdown timer on your form and speak about the scarcity of time they have.

You can either anchor your timer to the end of your sale, so customers truly understand how long they have to save. Alternatively, for an added boost, you can give new subscribers an extra incentive, such as an additional 5% off, but only if they subscribe within a set time.

Bigger Discounts Sell Better

This one may seem like a no-brainer, but the bigger the discount, the better the orders. If your regular sign-up offer is 10%, but you are hosting a 30% off storewide sale, it’s better to lead with the bigger deal.

You can capture the attention of customers in two ways from here. Either they need a discount code to access the sale, which they can only get from signing up for email. For example, ‘30% off for email subscribers only. Sign up to gain access.’

Alternatively, you can offer new customers a little something more. ‘30% off storewide happening now. Take an extra 5% off when you sign up.’

Regardless, both strategies are stronger than leading with generic 10% off messaging, which, during big sales periods, like EOFY, may not be enough to sway customer attention.

Bonus Tip: Create a pop up for existing customers

One mistake business owners make is assuming that pop ups can only ever be for new customers whom you want to add to your database. It couldn’t be further from the truth. With the right targeting tools in Klaviyo, you can show pop up forms to existing customers who visit your website during the promotional period.

Something like ‘Hurry! 30% off is happening now. Use 30OFF at checkout,' doesn’t require any input fields. But when it pops up or flies out during their shopping journey, it can serve as a helpful reminder about why your existing customers should purchase now, rather than later.

Just remember that you don’t want to disrupt an existing customer’s purchase journey too much. So, testing display times, targeting, and even which pages this pop up is shown on helps you yield the best results.