When you're prepping for a sale, you'll likely update your campaign templates so customers can see, at a glance, that something different is going on. If you read our last blog, "Do you have a sale version of your flows?", you may have already updated your flows so your whole email ecosystem feels connected during the sale.
But what about your pop-up form?
Though it's the gateway into your database and one of the most important elements to get right, many businesses forget to update their pop-up when a sale is on. That leaves customers ill-informed, may stop them from joining your database, and can even prevent them from buying the product they need. Here's why a sale version of your pop-up is critical, especially this EOFY.
Scarcity helps customers decide faster
Many items in your EOFY sale may be available in limited quantities, so you need to communicate that. Language like "30% off and selling fast, sign up before you miss out" creates instant FOMO. Even before someone has decided to buy, scarcity makes them feel almost too late, giving them all the more reason to sign up and join your database, and to purchase sooner rather than pay full price later.
If your stock isn't limited, you can still use scarcity, just apply it to time. Add a countdown timer anchored to the end of your sale so customers know exactly how long they have. For an extra boost, give new subscribers a bonus, like an additional 5% off, but only if they subscribe within a set window.
Bigger discounts sell better
This one may seem obvious, but the bigger the discount, the better the orders. If your regular sign-up offer is 10% but you're running 30% off storewide, lead with the bigger deal. There are two strong ways to frame it:
Both are far stronger than leading with generic "10% off" messaging, which during a big sale period like EOFY may not be enough to sway attention.
Bonus: a pop-up for existing customers
One common mistake is assuming pop-ups are only for new subscribers. Not true. With the right targeting in Klaviyo, you can show pop-ups to existing customers who visit during the promo.
Something like "Hurry! 30% off is happening now. Use 30OFF at checkout" needs no form fields. Popping up or flying out mid-journey, it's a helpful reminder for existing customers to buy now rather than later. Just don't disrupt their journey too much, test display times, targeting and which pages it shows on to get the best results.
Your pop-up is the gateway to your database. During a sale, make sure it's telling the whole story.
Let's make your pop-up work harder this EOFY.
Want to use pop-ups to your advantage this End of Financial Year? We're here to help, book a free 15-minute consult to find out more.
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