Whether you send campaigns weekly, fortnightly or monthly, coming up with a constant stream of email ideas gets tiresome. At times you might feel like you're repeating yourself with sales and discounts, just to keep the traction going. If you're stuck for campaign ideas, you're far from alone.
Here's the good news: you're likely already making great content every week. It's just living on your social media, not in your inbox.
Generate ideas from your social media
Your most loyal customers may follow you on socials, subscribe to your emails and get your SMS. But it's safe to assume not every customer does all three. So anything you post on social is also valuable content you can share via email:
And it doesn't have to be all discounts, product features and sales. Some ideas worth repurposing:
It keeps your audience engaged and builds loyalty, without always pushing for the sale.
Don't take your emails too seriously
You might feel your emails should be more formal or professional than your socials, and that's exactly what makes ideas hard to come by. What matters more is keeping your brand voice the same everywhere. When social and email sound alike, one translates straight into the other:
Sarcastic, gentle, friendly or corporate, whatever your voice, keep it identical so posts become emails effortlessly.
Combine your social and email efforts
Want to go a step further? Let the two channels feed each other, in both directions:
You're not out of ideas. Your next ten campaigns are already sitting on your feed.
Let's never run out
of ideas again.
If you're struggling to generate campaign ideas, our team is happy to help you keep the inspiration flowing. Book a complimentary consultation today.
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