It's so important to regularly re-evaluate your marketing efforts, and the New Year is always the perfect chance to freshen things up. If you're considering hiring an email marketing agency or freelancer, keep these five questions in mind as you get to know your options.
Think of this as your hiring checklist. Each question is here for a reason, so we've paired every one with what a strong answer should tell you.
1
"What is your experience with email marketing?"
What a good answer showsA proven track record, plus a thorough understanding of the strategies and tactics that actually reach and engage a target audience.
2
"How do you measure the success of campaigns and flows?"
What a good answer showsExactly how they track performance, and which metrics they use to judge whether their work is actually effective.
3
"Can you share examples of past accounts you've worked on?"
What a good answer showsReal proof of their experience and skill, and their ability to create and execute campaigns and flows that work.
4
"How do you handle list management and segmentation?"
What a good answer showsThat they can manage and segment lists well, so the right message reaches the right audience at the right time.
5
"What's your process for creating and testing campaigns?"
What a good answer showsA clear approach to designing and testing that keeps campaigns optimised, and that aligns with your goals.
The best sign isn't a perfect answer to any single question. It's someone who answers all five with confidence and specifics, not vague promises.
The right email marketer won't dodge these questions. They'll be glad you asked them.
Ready when you are
Ask us all five.
We'd love to answer.
We're more than happy to answer every one of these questions for you, so you can see whether we might be a good fit. Feel free to get in touch and put us to the test.
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