It’s a new year, and with that comes a whole new range of ideas, marketing updates and trends to look out for. In the marketing realm, as we’re sure you know by now, things are always rapidly changing, especially as new technology is developed.
For you, this means new tools and resources you can bring into 2025 to ensure you make the most out of your database. With so many things happening in the world of email, however, how do you know which trends will help drive your marketing? We’ve detailed some to keep a keen eye on below:
Ai-Powered Personalisation
Long, long gone are the days when a one-size-fits-all approach works for email marketing. Your customers are smarter than that, and they want curated content that speaks directly to them. For this reason, AI-powered personalisation takes the cake. This personalisation isn’t just around adding first-name metrics into emails, either. It’s about creating a fully personalised experience with recommended products, smart segmentation and powerful email logic. This can go so far as changing your email backgrounds to ensure they’re in your customer’s favourite colour palettes (using segmentation) to inspire purchase.
Movement is a Must
Adding movement to your emails makes them all the more eye-catching, especially when you really need to grab your customers’ attention. You can add GIFs to your buttons and hero banners to draw in the eye-line. Alternatively, you can use snippets of your reels from TikTok or Instagram to encourage clicks.
Beyond GIFs, you can also play with various layouts when designing your emails to entertain the movement of the eyes. Even something simple, such as a right-to-left reading pattern, can keep the mind engaged and far more primed to purchase.
The Story is Important
Customers are no longer interested in just purchasing a product because they think it’s cute or because it caught their eye. They are now invested in buying the ‘brand’ too. This means that typical sales emails are slowly fading to the back of customers’ minds, especially if this is the only type of email that you are sending.
Alternatively, brands focusing on selling their story in each email have more luck with conversions. This is because customers feel they are a part of the mission and the journey. Beyond this, they understand that shopping supports a local business owner, who they have formed a strong bond with.
Privacy Laws Are Tightening
Privacy laws in Australia are already pretty tight, and the rest of the world is beginning to follow suit. This means that data you could once easily collect does not come around as easily any more. It also means you won’t be able to email customers as smoothly, especially without their explicit consent. This makes your sign-up form all the more critical. Knowing this, many brands are already trying different strategies, including adding timers and one-time offers to their sign-up forms. They’re also utilising different forms for various stages of the customer journey. This way, even if a customer doesn't sign up before purchasing, brands still have the opportunity to capture them.
Ready to Smash Your 2025 Goals?
The Email By Design team is equipped with the knowledge and skills to take on the trends and changes that come our way in 2025. Ready to ace your email marketing? Book a free 15-minute consultation with our team to get started.
