Having a healthy set of recipients has huge benefits, so be sure to read on for how to clean your list, a make-or-break foundation for your email marketing strategy.
The Cleaning Process
1
Identify your unengaged
Create a segment of customers who have not opened or clicked in the last 6 to 12 months, depending on how regularly you have been sending.
2
Run a re-engagement campaign
Offer hesitant subscribers something to entice their return, and let them know that if you do not hear from them soon, they will be removed from your list.
3
Say goodbye if they don't return
If they do not come through and spend with your brand, it is time to let them go. A smaller, engaged list beats a large, silent one.
4
Keep it clean
Avoid purchased lists, the number one cause of spam complaints, high bounce rates and low conversions. Focus on organic growth instead.
A GOOD STARTING POINT FOR A LIST CLEAN
A smaller, engaged list beats a large, silent one every single time.
Let Flows Do the Work
You can also set up flows aimed at re-engaging customers and subscribers. Two are perfect for the job.
🔄
The Winback Flow
Automatically reaches out to lapsed customers with a reason to return, so re-engagement happens without you lifting a finger.
🌙
The Sunset Flow
Gracefully retires the profiles who never re-engage, keeping your list lean and your deliverability strong.
💰 One of the best benefits of regular list cleaning? It saves you money. Your ESP charges by the number of subscribers, so clearing out the ones who do not buy means you stop paying for them.
Ready when you are
Time to get cleaning?
Rather leave it to the experts? Our Klaviyo List Clean and Deliverability Health Check gets your list healthy and your emails landing in inboxes.
Book a list clean and health check
