How do you stand out in the inbox? We have been chatting about this on our socials, because it is such a commonly asked and extremely valid question. We love it when passionate business owners reach out with their questions. It feels good to know people are just as excited about email marketing as we are, and eager to learn and improve.
So, we are here to offer some pointers for catching your customers' eyes. In a sea of heavily discounted products and poor-quality content, the best way to shine is to show your customers that you know them, and let them get to know you too.
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Anna from Email by Design
Sarah, picked these with you in mind
A friendly name and a personal subject line stand out against the shouting.
Six Ways to Shine
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A friendly 'from' name
A real person feels approachable. It makes customers comfortable calling on you for help.
e.g. "Anna from Email by Design"
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Names in subject lines
Use your customer's name instead of gimmicky oversell. It feels personal, not pushy.
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No clickbait or over-promises
Provide real value relevant to your audience. It lifts engagement and builds a deeper connection, so they keep coming back.
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Personalisation
Not just in subject lines, but within the message itself, and in your featured products too.
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Videos and GIFs
Movement adds creative, exciting visual appeal that static emails cannot match.
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Test your send times
See when your subscribers actually check their inboxes, then target future sends for the best response.
The best way to shine is to show your customers you know them, and let them get to know you too.
Ready when you are
Want to be the email they can't wait to open?
If you would rather bring in some expertise to help your emails stand out, our team is here to build campaigns that get noticed.
Lana is the GOAT when it comes to Klaviyo and its workings. She created a tailored template for my business and a great workflow. Lana is incredibly knowledgeable, with a lovely disposition.
We return to her time and time again to help move my business forward.
Great new look and easy set up.
Lana and Anna were amazing to work with. Very knowledgeable, responsive and helpful. They made transferring to Klaviyo easy and seamless. I love the new look and tone of our flows and edm and I'm pretty sure I'll be back for more. Thank you!
Lana is incredibly helpful and does a great job explaining some of the more technical aspects of Klaviyo, while keepings things clear, simple and easy to follow. It's crazy how much value you can get of out of just one hour. Highly recommend!
I highly recommend Lana from Email By Design and her Klaviyo Advanced Set Up service. Lana was incredibly professional throughout the entire process and provided very prompt service from start to finish.
Her instructions were always clear and easy to follow, and the videos she provided were extremely helpful in guiding me through the setup and understanding how everything works.
If you're looking to build or improve your email marketing, I highly recommend Lana and the team at Email By Design. Their expertise and support made the whole process simple and stress-free.
Absolutely thrilled with the service. Professional, knowledgeable, and incredibly easy to work with from start to finish. Communication was excellent, everything was delivered as promised, and the results exceeded expectations. I've already recommended them to other businesses, and I'll work with the Team again. Highly recommend.
