It is all well and good to send emails, but if you are not taking the time to interpret your email data, how will you know what is working and what is not? The simple answer is that you will not.

So, if you are not familiar with the data you should be looking out for when managing your emails, and how to interpret it, the Email By Design team is here to help. Find out more by reading below.

Open, Click and Placed Order Rates

This data is the easiest to interpret across your campaigns and your flows. It is presented at face value after you send a campaign and shows how well your email engagement is performing. There are benchmarks we recommend upholding, but you also need to consider your own past performance.

Spam, Unsubscribe and Bounce Rates

These metrics speak about your deliverability. They tell you how many customers are not receiving your emails or are avoidant towards them. There are a few things to consider with each.

Revenue Per Recipient

Revenue per recipient is one of the most critical metrics in email, especially for e-commerce. Checking your dollar value of sales per email is great, but it is not always a good representation of performance. To truly understand how your campaigns are doing, you need to look beyond total revenue.

While the first is always more ideal in terms of sales value, the data shows the second business has the more engaged, valuable and responsive database. As it grows, they will likely see exponentially larger sales. For the first business, strategies such as educational emails and loyalty-building should be at the forefront.