To get people into your email database, you need an email sign-up form. But, if you're just making a sign-up form for the sake of it, you may be missing the attention-grabbing, customer-converting powers of a great sign-up form.
To help you out, we've detailed some sign-up form must-haves below.
First-name metrics are key
Collecting first names might not have much of a benefit on a sign-up level, but they can elevate your emails tenfold when your campaigns and flows start rolling.
As an example, when you meet a new client, addressing them by their first name can build a quick but powerful rapport. The exact same goes for email. Addressing your clients by their preferred names can make them so much more connected to your brand. Plus, it adds that extra spark you just can't achieve by saying g'day.
Include images in your forms
Adding images to your forms gives them a layer of depth. Plus, it gives your customers more to look at. In a world where your customers are used to saying no to pop-ups before they've fully loaded, a picture can grab their attention for a few seconds longer, which is critical for getting them to hand over their email for your database.
Try split-testing your sign-ups
Some businesses will benefit more from sign-up forms that show up immediately on page load, and some won't. We find that testing the rules behind when sign-up forms pop up can help you quickly navigate the sweet spot.
Typically, we have also found that giving your customers a little extra time to breathe before they are asked to sign up to your database can prevent anger and frustration; two big no-nos when you want someone to become a long-term paying customer.
We also recommend showing your pop-up form on the exit. This gives them an extra second to reconsider purchasing. At the very least, it allows them to add themselves to your database to take advantage of a potential discount next time they shop.
Aim high and prosper
On average, businesses should expect to see 4-5% sign-ups on their website, but this can vary from niche to niche. So, don't be too disheartened if your stats are currently a bit lower.
We always recommend making changes and adjustments to help your brand achieve the highest rate of sign-up conversions. During this time, it's important to be patient and not make too many changes at once. Otherwise, you won't truly know what is working for your business and what's not.
During these waiting periods, try to focus on pushing traffic through sources such as Google and Social Media Advertising to see if your sign-ups jump.
We're here to help
Are you running out of ideas on how to take your sign-up forms to the next level? We are always here to help. Book a free 15-minute consultation to find out how our experts can help you.
