To get people into your email database, you need an email sign-up form. But if you are just making one for the sake of it, you may be missing the attention-grabbing, customer-converting powers of a great sign-up form. To help you out, we have detailed some sign-up form must-haves below, and how our Pop Up Enhancement service can take yours from zero to hero for you.
First-Name Metrics Are Key
Collecting first names might not have much benefit at a sign-up level, but they can elevate your emails tenfold once your campaigns and flows start rolling. When you meet a new client, addressing them by their first name builds a quick but powerful rapport. The exact same goes for email.
Addressing customers by their preferred name makes them so much more connected to your brand, adding that extra spark you just cannot achieve by saying g'day.
Include Images in Your Forms
Adding images gives your forms a layer of depth and gives customers more to look at. In a world where people are used to saying no to pop-ups before they have even loaded, a picture can grab attention for a few seconds longer, which is critical for getting them to hand over their email.
An image buys you a few extra seconds of attention, and a first-name field earns years of rapport.
Try Split-Testing
Some businesses benefit more from forms that show immediately on page load, and some do not. Testing the rules behind when your form pops up helps you quickly find the sweet spot.
Test the trigger
We have found that giving customers a little time to breathe before asking them to sign up can prevent anger and frustration, two big no-nos when you want a long-term paying customer. We also recommend showing your pop-up on exit. It gives them a second to reconsider purchasing, or at least to join your database for a discount next time.
Done for you
The Pop Up Enhancement service
Not sure where to start, or simply short on time? Our Pop Up Enhancement service puts all of this to work on your sign-up form for you. Our design and email experts build a form that matches your brand, captures the right details and triggers at the right moment, all tuned to lift your opt-in rate.
Aim High and Prosper
On average, businesses should expect to see 4 to 5% sign-ups on their website, though this varies from niche to niche. So do not be too disheartened if your stats are currently a little lower.
The benchmark to aim for
We always recommend making changes to help your brand achieve the highest rate of sign-up conversions. During this time, be patient and do not make too many changes at once, or you will not truly know what is working and what is not. During these waiting periods, focus on pushing traffic through sources like Google and social media advertising to see if your sign-ups jump.
Ready when you are
Take your sign-up forms from zero to hero
Let our Pop Up Enhancement service optimise your form end to end, from design and copy to timing, so more visitors become subscribers.
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