If you are in the marketing mix, you will have heard the exciting news that Klaviyo SMS is now available in Australia. Wondering if it is for you, or ready to dive in? As a proud Klaviyo Gold Master Partner, we are here to help your brand set up and explore Klaviyo SMS.
Still on the fence?
Start collecting consent now
Even if you are not quite ready to use Klaviyo SMS as a marketing channel yet, we recommend you at least start collecting SMS opt-in consent on your forms and checkout now, so you can start building a list of subscribers today.
Curious about the steps you need to take? Let's break it down. Below is the SMS checklist detailing what you will need to action, and what we can assist with when it comes to setting up SMS marketing.
✓Review consent guidelines. SMS is strictly regulated by the TCPA and CTIA. Only profiles with an SMS consent timestamp can be messaged. Numbers collected without SMS consent cannot. Review the guidelines.
✓Review how Klaviyo bills for SMS, including plan info and included sending numbers. Read the billing article.
✓Set up UTM tracking if you want to track results in Google Analytics. There is no default SMS UTM config, but you can build a custom URL with UTM parameters. See the instructions.
An example of SMS Terms of Service language in Klaviyo.
What Email By Design Can Help With
🤝Leave these to us
✓Setting up your sending number (only account owners and admins can add or manage sending numbers).
✓Configuring SMS settings and keywords.
✓Creating your SMS lists and segments.
✓Adding SMS opt-in to your sign-up forms and checkout.
✓Sending an email campaign to collect SMS consent from existing email subscribers.
✓Creating an SMS welcome series for new SMS subscribers.
✓Adding an SMS step to your abandoned cart flow and other flows of your choosing.
✓Sending SMS campaigns of your choosing.
✓Analysing and optimising your SMS marketing results.
Klaviyo recommends SMS be used sparingly, to complement your email marketing, not replace it.
Suggested SMS Use Cases
For flows
Welcome & abandoned cart
A welcome series for new SMS subscribers, and an SMS step added into your abandoned cart series.
For campaigns
Complement your email
Use SMS alongside email campaigns, so the two channels reinforce each other rather than compete.
Ready when you are
Get Klaviyo SMS set up the right way
Skip the guesswork. Our Klaviyo SMS Set Up Package handles your sending number, lists, opt-in forms, welcome series and more, so you are ready to send with confidence.
Lana is the GOAT when it comes to Klaviyo and its workings. She created a tailored template for my business and a great workflow. Lana is incredibly knowledgeable, with a lovely disposition.
We return to her time and time again to help move my business forward.
Great new look and easy set up.
Lana and Anna were amazing to work with. Very knowledgeable, responsive and helpful. They made transferring to Klaviyo easy and seamless. I love the new look and tone of our flows and edm and I'm pretty sure I'll be back for more. Thank you!
Lana is incredibly helpful and does a great job explaining some of the more technical aspects of Klaviyo, while keepings things clear, simple and easy to follow. It's crazy how much value you can get of out of just one hour. Highly recommend!
I highly recommend Lana from Email By Design and her Klaviyo Advanced Set Up service. Lana was incredibly professional throughout the entire process and provided very prompt service from start to finish.
Her instructions were always clear and easy to follow, and the videos she provided were extremely helpful in guiding me through the setup and understanding how everything works.
If you're looking to build or improve your email marketing, I highly recommend Lana and the team at Email By Design. Their expertise and support made the whole process simple and stress-free.
Absolutely thrilled with the service. Professional, knowledgeable, and incredibly easy to work with from start to finish. Communication was excellent, everything was delivered as promised, and the results exceeded expectations. I've already recommended them to other businesses, and I'll work with the Team again. Highly recommend.
