As a business, your customers are the one thing that keeps everything turning for you. It is well and good to get a new customer into your database, but too often business owners forget their VIPs, the ones who have spent hundreds or even thousands on your site, recommended you to others, and helped you grow.
So, let's put an end to that forgotten loyal customer list, shall we? To help your loyal customers stay loyal, there is one thing we recommend above all else: make them VIPs.
What VIP status unlocks
Show them you really care
How do you discover your VIPs? We have put together a guide to help you out.
Segment by Recency, Frequency and Monetary Value
Before the segmentation work begins, you need to decide what makes someone a VIP. Some ways you can do this include:
Segment by Predictive Analysis
If you are using Klaviyo, you can use a fancy tool known as predictive analysis. It essentially lets Klaviyo guess whether a customer will become a loyal shopper in future.
Segment by Customer Lifetime Value
Like predictive analysis, lifetime value lets you determine your VIPs based on how much Klaviyo anticipates your customers will spend throughout their relationship with your brand. This is based on other customers' behaviours as well as the purchases the customer in question has already made. It helps you pick up on big spenders well in advance. In the long term, making them VIPs can also form a strong bond, which may even increase how much they intend to spend in future.
