Acing your email marketing strategy takes a lot of work, whether you’re starting from the ground up or optimising your current system. First, you need to think about your welcome offer, pop up forms, segmentation, design, copy and the nitty-gritty of all your flows and campaigns. It can be exhausting and without the proper expertise your efforts can fall short.
Noticing this struggle in the market, the Email By Design team’s Complete Set-Up Package comes to the rescue. This package intends to complete the full suite of work for your email flows and campaigns, so you can rest easy knowing your strategy is in safe hands.
What does it entail? We’ve detailed this below:
Complete Segmentation
The fundamental of email marketing is sending to the right people. This ensures that you maintain strong deliverability, land in inboxes and can raise your email sales to new heights. We set up engaged segments, unengaged segments and any other key groups required to run an email campaign strategy. If you’re moving from one email marketing platform to another (e.g. from Mailchimp to Klaviyo) we’ll handle the migration for you - ensuring only engaged subscribers are brought across for the best results.
Should you continue on with monthly management, we will use these segments moving forward. Alternatively, we will educate you on how to make the best use of each new segment so you can maximise your email campaign results in your own time.
Pop-Up Form Set Up
The right pop-up form can drastically raise your email sign-ups and database growth, both critical elements for enhancing sales. Our professional graphic design and email experts will create a pop-up form that matches your brand kit, website aesthetic and chosen welcome offer. We make these with longevity and high performance in mind to ensure your website can continue to generate high-quality leads well into the future.
Some features we consider for your sign-up forms include countdown timers, spinning wheels and specific targeting to reach people at the correct stage of their journey.
Email Flows
Our team will then work to develop your six chosen flows to the highest standard of quality. We utilise our in-house professional copywriters, graphic designers and email marketing experts to curate a strategy that not only looks great but performs well along all stages of the customer purchase journey.
You can choose which flows you’d like depending on your brand and goals, or we can suggest common flows such as:
• The Welcome Flow
• The Abandoned Cart Flow
• The Post-Purchase Thank You Flow
• The Browse Abandonment Flow
• The Winback Flow
• The Sunset Flow
A Campaign Send
Once the above is completed, our set-up paves the way for your new email campaign strategy. We work with your team to create a highly relevant email campaign with your new, graphically designed email template.
You can then use our campaign as a base for your future email marketing strategy. Or, to save more time, you can employ the Email By Design team to manage your emails full-time.
Why Choose Our Complete Set-Up Package?
You're a busy business owner, like many of those we have worked with. Our Complete Set-Up Package provides you with the essential email marketing tools you need to nurture and manage your database without the lengthy time commitment. Don’t just take our word for it. See what some of our customers have to say about the package:
Flows and sign up form were set up to perfection. They look great. Process was very quick and easy - Chris T
Highly recommend if you want Klaviyo set up right (by experts) from the get go. Well worth the investment! Thanks, Email By Design! - Susie C
Ready to let us take the reins? Book a free 15-minute consultation to get started.
